How Cattlemen’s Beef Board has been Growing Beef Demand for 40 Years
From Farm Food Facts by USFRA
May 20, 2026 · 27 min
About this episode
The episode discusses the growth of beef demand over 40 years with insights from industry leaders.
Farm+Food+Facts host Joanna Guza talks with Greg Hanes, Chief Executive Officer for the Cattlemen’s Beef Board, and Terry Quam, fourth generation beef farmer and board member of the Cattleman’s Beef Board checkoff and board member of U.S. Farmers and Ranchers in Action. They discuss the future of the beef industry, consumer demand, export strategies, and industry collaboration. To stay connected with USFRA, join our newsletter and become involved in our efforts, here.
People in this episode
Host: Joanna Guza
Guests: Greg Hanes, Terry Quam
Topics covered
- beef industry
- consumer demand
- export strategies
- industry collaboration
Keywords
- beef demand
- Cattlemen’s Beef Board
- consumer demand
- export strategies
- industry collaboration
Mentioned in this episode
Organizations: Cattlemen’s Beef Board, U.S. Farmers and Ranchers in Action
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