Make a Career out of Taste with VP of Partnerships at ShopMy
About this episode
The episode discusses the rise of creators as retailers and the impact of affiliate marketing on the industry.
This week on Fashion and Founders Podcast, I’m joined by Caley-Rae Pavillard, VP of Partnerships & Business Development at ShopMy. If you've spent any time around creators lately, you've probably heard the same thing: "Get on ShopMy." But why has it become such a powerful platform for creators, brands, and tastemakers? In this episode, we discuss why creators are becoming the new retailers, how affiliate marketing is reshaping the industry, and why follower count matters far less than mos...
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