OOTD: Viral Fashion Content Strategy
About this episode
Victoria discusses viral fashion content strategy with the team behind OOTD, a growing fashion media platform.
In this episode, Victoria sits down with the team behind OOTD, one of the fastest-growing fashion media platforms capturing street style around the world. What began as candid outfit videos filmed on the streets of New York has quickly evolved into an international fashion community covering major cultural moments from Coachella to Fashion Week. They discuss the strategy behind creating viral fashion content, scaling, and monetization. No longer just online they have built a network of creato...
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