Celebrating 40 Years of Motto — Lessons in Longevity & Reinvention

About this episode

This episode celebrates 40 years of Motto, featuring insights from its founders on longevity and reinvention in the fashion industry.

As we near the end of our 2025 season of Fashion Business Mindset, I’m excited to share a truly meaningful milestone — 40 years of Motto, a long-standing Australian fashion brand that continues to evolve, reinvent and inspire. In this episode, I’m joined by Faye Browne and Lauren French , the mother–daughter duo behind Motto, who have built one of the most resilient and community-driven fashion businesses in Australia. Faye began her journey as a fashion buyer before launching Motto with her husband John, driven by a passion for empowering women and celebrating individuality. Today, at 70, Faye remains a vibrant force — leading with authenticity, curiosity and a fierce commitment to helping women feel fabulous in their own skin. Lauren joined the business in 2007 and spearheaded Motto’s transition from traditional retail to a thriving eCommerce and content-driven brand. As CEO and mum of young children, she has redefined modern leadership — building a sophisticated marketing engine, embracing digital storytelling, and growing an engaged community through daily LIVE try-ons. During our conversation, we dive into: The origin story &mdash…

People in this episode

Host: Elizabeth Formosa

Guests: Faye Browne, Lauren French

Topics covered

• fashion brand longevity
• digital transformation
• community engagement
• intergenerational leadership
• eCommerce strategies

Keywords

• Motto
• fashion business
• eCommerce
• community-driven
• digital storytelling
• retail transformation
• women empowerment

Mentioned in this episode

Organizations: Motto

Places: Australia

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