Volts: Can fake meat solve climate change?
About this episode
Bruce Friedrich discusses the potential of plant-based and cultivated meat in addressing climate change.
After several hype years, plant-based and cultivated meat have faced growing skepticism. Lately, the media has written obituaries. And the market value is declining. Bruce Friedrich, founder and president of the Good Food Institute, offers a different view: the long view. Friedrich joined clean energy reporter David Roberts on the Volts podcast to discuss his new book, Meat: How the Next Agricultural Revolution Will Transform Humanity’s Favorite Food—and Our Future. It’s an honest conversatio...
People in this episode
Host: David Roberts
Guest: Bruce Friedrich
Topics covered
- plant-based meat
- climate change
- food systems
- agricultural revolution
- sustainability
Keywords
- fake meat
- climate change
- plant-based
- cultivated meat
- Good Food Institute
Mentioned in this episode
Organizations: Good Food Institute
Books & works: Meat: How the Next Agricultural Revolution Will Transform Humanity’s Favorite Food—and Our Future
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- The meat question
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