Volts: Can fake meat solve climate change?

About this episode

Bruce Friedrich discusses the potential of plant-based and cultivated meat in addressing climate change.

After several hype years, plant-based and cultivated meat have faced growing skepticism. Lately, the media has written obituaries. And the market value is declining. Bruce Friedrich, founder and president of the Good Food Institute, offers a different view: the long view. Friedrich joined clean energy reporter David Roberts on the Volts podcast to discuss his new book, Meat: How the Next Agricultural Revolution Will Transform Humanity’s Favorite Food—and Our Future. It’s an honest conversatio...

People in this episode

Host: David Roberts

Guest: Bruce Friedrich

Topics covered

• plant-based meat
• climate change
• food systems
• agricultural revolution
• sustainability

Keywords

• fake meat
• climate change
• plant-based
• cultivated meat
• Good Food Institute

Mentioned in this episode

Organizations: Good Food Institute

Books & works: Meat: How the Next Agricultural Revolution Will Transform Humanity’s Favorite Food—and Our Future

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