Cass Dimicco Turned $20,000 Into $1,000,000 in 1 Year (replay!)

About this episode

Cass Dimicco discusses her journey of turning $20,000 into $1,000,000 in one year with her jewelry brand AUREUM.

AUREUM founder Cass Dimicco is on Female Founder World with Jasmine Garnsworthy. Cass saw a white space for more accessible high end jewelry and accessories, pulled together $20,000 in savings and launched the brand she wished existed. They hit $1M in their first year in business and continued to grow. In this episode Cass talks about growing AUREUM with paid ads, organic content, Pinterest and press, how she recommends founders think about new category launches, plus her real take on work-life balances. LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Cass’ business: https://aureumcollective.com Learn more about your ad choices. Visit megaphone.fm/adchoices

People in this episode

Host: Jasmine Garnsworthy

Guest: Cass Dimicco

Topics covered

• entrepreneurship
• business growth
• jewelry industry
• marketing strategies
• work-life balance

Keywords

• AUREUM
• Cass Dimicco
• business growth
• jewelry
• marketing
• work-life balance
• entrepreneurship

Sponsors

VistaPrint

Mentioned in this episode

Organizations: AUREUM, Female Founder World, Pinterest

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