How Kira Mackenzie Jackson Helped SET Active Hit Its Biggest Year Ever

About this episode

Kira Mackenzie Jackson shares her experience in rebuilding SET Active's loyalty program and offers insights on community building and brand marketing.

While at SET Active Kira rebuilt the brand's loyalty program and modeled the sale after the Sephora Sale. Within six months she was able to built the loyalty program to over 50,000 people and on the show today she's sharing exactly how to rebuild a program just like it. We also get Kira's community building tips and her framework for executing on the four Cs of brand marketing: community, content, creative and culture. Links Try Omnisend for 50% off with code FFW50: www.omnisend.com/femalefounderworld Get our weekly resource roundup: femalefounderworld.beehiiv.com Register for Cash Camp: femalefounderworld.com/cash-camp Learn more about your ad choices. Visit megaphone.fm/adchoices

People in this episode

Guest: Kira Mackenzie Jackson

Topics covered

• brand loyalty
• community building
• marketing strategies
• customer engagement
• brand development

Keywords

• loyalty program
• community
• brand marketing
• customer engagement
• SET Active

Sponsors

Omnisend

Mentioned in this episode

Organizations: SET Active, Sephora, Female Founder World, Beehiiv, Megaphone

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