Episode #74: Principles of Marketing – Alison Simpson, Canadian Marketing Association
From Fenestration Conversations by Fenestration Review
September 8, 2025 · 49 min · Episode 76
About this episode
Alison Simpson discusses marketing strategies and government support for small businesses with Pat Flannery.
Our business is making things, not talking about them. So it’s no surprise that many of us struggle with the demands of promoting our businesses to potential clients and customers. Alison Simpson, president and CEO of the CMA, has been helping major corporations do just that throughout her career and she joins Pat Flannery for a lively conversation chock full of good advice. She also has details of an exciting program enabling small businesses to obtain government funds to hire digital marketing experts and to upskill their existing IT staff.
People in this episode
Host: Pat Flannery
Guest: Alison Simpson
Topics covered
- marketing principles
- business promotion
- digital marketing
- small business support
- government funding
Keywords
- marketing
- business promotion
- digital marketing
- small business
- government funding
- CMA
- Alison Simpson
Mentioned in this episode
Organizations: Canadian Marketing Association
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