How to Build a Business That Lasts for Decades
About this episode
Tony Cortinas shares insights on building a lasting business through relationships, culture, and quality.
What does it really take to build a business that lasts for decades? Building an agency or service-based business is not just about landing the first client. It is about hiring the right people, delivering consistently, earning trust, surviving hard seasons, and making decisions that protect the company long after the excitement of launch wears off. In this episode of the Fervent Four Show, Tony Cortinas, president and cofounder of Marathon Consulting, shares what he has learned from building a Hampton Roads technology consulting company that has lasted 20 years. The conversation covers Marathon's early leap of faith, the story behind the company's name, the discipline it took to grow without sacrificing quality, and why people, culture, and client relationships have remained central to the company's success. Marathon Consulting was also named to the first group of 20 companies selected for the IHR200, Innovate Hampton Roads' curated list of the 200 most important privately owned, growth-scalable businesses in the region. https://marathonus.com/ Watch the full conversation to hear what building a lasting business really looks like, and why endurance may be one of the most…
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