The Bigger Strategy Behind Pharrell's Something in the Water
About this episode
Robby Wells discusses the strategic cultural impact of events like Pharrell's Something in the Water and their role in community identity.
Something in the Water was never just about music. In this conversation, Robby Wells breaks down the bigger strategy behind cultural moments, regional storytelling, and building events that make people feel ownership in where they live. Wells is a branding and cultural strategy leader who has worked behind the scenes on major Virginia moments like Something in the Water and Mighty Dream. His work sits at the intersection of storytelling, events, culture, commerce, and community impact, helping turn big ideas into experiences that make people think differently about their cities. From Pharrell's influence, Something in the Water, Mighty Dream, and Atlantic Park to Noodle, Newport News, skateboarding, city branding, and the next generation of builders, this conversation explores why culture can change how a city sees itself, and why emerging leaders need access, belief, and a real chance to take the ball and run with it. 0:00 Thinking bigger and being free to dream 0:17 Robby Wells joins the conversation 0:45 Moving from Los Angeles to Virginia 1:14 The assumption that Robby and Pharrell grew up together 1:59 How skateboarding shaped Robby's view of creativity 4:00 Skateboarding…
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