About this episode

James Pollard discusses three effective methods to warm up prospects and improve client acquisition without relying on cold prospecting.

I'm not the "guru" type who will boldly proclaim that a certain marketing strategy is dead. But I have a sneaking suspicion that advisors are keeping cold prospecting on life support by themselves because they don't know there's a better way. But there is a better way that's far less time consuming, far more effective and profitable, and far less soul-sucking too. In fact, there are 3 specific methods you can use to make prospective clients chase you instead of acting like a stage 5 clinger. In today's show, I reveal these 3 proven methods to warm up prospects, skyrocket your appointments and conversion rates, and free yourself from the shackles of cold prospecting forever. Listen now. Show highlights include: The enormous (and mostly hidden) opportunity cost involved with cold prospecting that makes it the single worst way to drum up business (2:31) How "Reactance Theory," a psychological concept originally discovered by Jack Brehm in the 1960s, explains why watching paint dry could lead to a client faster than cold prospecting (4:08) 3 proven methods to warm up prospects so thoroughly that they feel like you're their good friend before your first meeting (4:44) The "LED"…

People in this episode

Host: James Pollard

Topics covered

• cold prospecting
• marketing strategies
• client acquisition
• psychological concepts
• conversion rates
• social media

Keywords

• cold prospecting
• prospects
• marketing
• conversion rates
• client acquisition
• Reactance Theory
• LED strategy

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