Financial Advisor Marketing Podcast

I'm not the "guru" type who will boldly proclaim that a certain marketing strategy is dead. But I have a sneaking suspicion that advisors are keeping cold prospecting on life support by themselves because they don't know there's a better way. But there is a better way that's far less time consuming, far more effective and profitable, and far less soul-sucking too. In fact, there are 3 specific methods you can use to make prospective clients chase you instead of acting like a stage 5 clinger. In today's show, I reveal these 3 proven methods to warm up prospects, skyrocket your appointments and conversion rates, and free yourself from the shackles of cold prospecting forever. Listen now. Show highlights include: The enormous (and mostly hidden) opportunity cost involved with cold prospecting that makes it the single worst way to drum up business (2:31) How "Reactance Theory," a psychological concept originally discovered by Jack Brehm in the 1960s, explains why watching paint dry could lead to a client faster than cold prospecting (4:08) 3 proven methods to warm up prospects so thoroughly that they feel like you're their good friend before your first meeting (4:44) The "LED" strategy that's the single most effective way to warm up cold prospects and skyrocket your meeting-to-client conversion rate (5:05) The only social media platform that exists in a trusted environment (This allows every post to potentially leverage the "halo effect" to ramp up engagement, appointments, and closed clients) (6:25) Don't know what to post on LinkedIn? Use the "3 Buckets" method and you'll never stare at a blank post again (7:14) The #1 LinkedIn mistake advisors make that's like running advertisements for a brick-and-mortar store and then locking the front door (11:07) How to get a 36x return on investment every time you push this specific button (14:13) 4 examples of lead magnets that actually work to turn strangers into clients (15:47) Why physical marketing creates deeper emotional responses than digital ads and, when done correctly, are far more likely to be remembered and acted upon (20:13) Since you listen to this podcast, I want to give you a gift: If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

Most financial advisors approach their website in the completely wrong way. They build it to look professional and appeal to everyone. And this can only result in filling your calendar with a bunch of tire kickers and headache clients that will pay shekels and demand everything from you. There is a far smarter approach that doesn't keep you busy for busy's sake. It actually makes you more productive, profitable, and happy. All it requires is a simple mindset tweak and being okay with getting fewer total loads (in exchange for more total clients… and more higher-paying clients too). The secret? Designing your website to REPEL 95% of your prospects. It probably sounds weird and counterintuitive now. But it will make perfect sense after you click play. Listen now. Show highlights include: The easiest way known to financial advisor-kind to consistently get a 100% return on investment (3:59) Why wanting your website to showcase your professionalism is the silliest mistake advisors make (and why top advisors do the exact opposite) (6:07) How to make your website so repellent that it ONLY attracts the best, most qualified, and wealthiest prospective clients to your calendar (6:58) 3 business bankrupting website mistakes that almost every single advisor makes. (These mistakes signal low trust, kill your conversion rate, and your profit-per-client metric.) (7:04) Why listening to other marketers is the fastest way to overwhelm yourself with low-quality clients who frustrate you so much you might wind up dead sooner from all the stress! (11:34) How low-quality prospects rob innocent and unsuspecting financial advisors for thousands of dollars every month (without you even realizing it!) (13:57) What to do to turn your website into your unpaid sales qualification intern so you ONLY take appointments from prospective clients who are likely to thank you for your high fees (15:33) Since you listen to this podcast, I want to give you a gift: If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

There is a certain type of lead magnet that converts like crazy. And yet, nobody uses it, especially financial advisors! Some advisors are simply too lazy (or pretend they're too busy) to do it. Others have been led astray by marketing gurus who foolishly advise against it. Some are just unconvinced it will work before they try. And there's a smaller fraction of advisors who simply don't know that this specific type of high-converting lead magnet exists or that it naturally leads to higher quality and wealthier clients. If you're in that smaller fraction of advisors, this episode will melt away your ignorance (for better or worse). This is NOT the easiest lead magnet to create. In fact, it's the hardest and by a wide margin. That's why it's so wildly effective. If you want the easy route, find another podcast to listen to. But if you're willing to do the hard work of sowing, so you can reap the long-term rewards, listen now. Show highlights include: A new way to think about lead magnets that not only create some extra cashflow, but also enhance the quality of your clients (1:06) The counterintuitive reason longer lead magnets (like a 57-minute webinar presentation) often win against skimpy ones (like a checklist someone will open once then forget forever) (2:20) How to quietly erase competitors from your market's minds while also filtering out the low-quality noise and only attracting wealthy, high-quality clients (4:33) 3 foundational reasons why so-called marketing gurus are especially vicious and ineffective for financial advisors (5:32) The "LD" formula for cooking up lead magnets that are so persuasive some clients might skip past the appointment and hire you directly (6:10) How to hijack your market's psychology and "ethically force" them to trust you completely. (This is Psychology 101, but I'm shocked by how few advisors ever even think about this.) (8:08) The subtle "mental jiu jitsu" trick that subconsciously makes your market value you more than your competitors (10:12) Why creating a lead magnet designed to repel is more important than one designed to attract (yes, even if it tanks your conversion rate!) (12:31) How a "Map of Lead Magnets" can make you so persuasive to your ideal clients that it should almost be illegal (17:38) Since you listen to this podcast, I want to give you a gift: If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

Every time I mention productivity secrets for busy financial advisors, a few like to jab back at me that productivity secrets can't help when you have young children. Not only is this dead wrong, but it's a completely backwards excuse too. You need productivity secrets when you have children or else one of two things will happen (and sometimes both happen): Either your business will start to sputter and risk collapsing completely… or you'll save your business at the expense of your relationship with your kids. And, like I said, sometimes both things happen: Your business and your relationship with your kids crumble faster than you know how to fix. Today's show is your antidote. Listen now. Show highlights include: Why productivity principles become more important after kids than they are before kids (especially if you use your kids as an excuse to be disorganized, inconsistent, and passive in your business) (2:04) Here are a few eye-opening examples of how expensive the opportunity cost becomes when you have children (2:47) Why reading marketing books and listening to business podcasts is a recipe for anxiety when you don't have this… (4:10) How being under the foot of your business not only strangles your growth, but can also make your kids despise you (and how to take back control of your business) (5:46) The uncomfortable "Optimization Theater" reality that explains why most productivity advice does not and cannot grow your wealth (13:27) Asking yourself this one question can forever make you not only more productive, but also far more effective at growing your business (13:53) How to become more productive without exerting more effort (and, in many cases, exerting less effort) (14:56) Since you listen to this podcast, I want to give you a gift: If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

Most financial advisors think they have a niche, but what they really have is a big demographic. In other words, their niche is too broad… and when your niche is too broad, it sabotages your marketing. That's the bad news. The good news? If your niche is too broad, I can help you fix it in 20 minutes. But only if you listen to this episode. Show highlights include: 3 reasons why having a broad niche makes your marketing less persuasive and less effective (2:48) How to hack the reticular activating system of prospective clients and ethically force them to trust you (3:10) Why financial advisors are at risk for being seen as commodities to your clients (and how to prevent your clients from treating you like a commodity) (4:50) How to "get away" with charging two to three times more without losing any clients (and perhaps even attracting more clients) (6:17) Why simply niching down can make your closing rate skyrocket (10:04) 6 questions that will make your niche crystal clear and narrow enough to be effective (15:28) The "What Hurts" niche creation secret that can improve your entire marketing strategy overnight (17:53) My single favorite niche-building secret that almost no other financial advisor uses (20:57) Since you listen to this podcast, I want to give you a gift: If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

The bar to stand out as a financial advisor is incredibly low. Why? Because most advisors think, for some reason, that their profession is immune from market forces. This explains the results from a recent study that reported that 1 in 5 clients plan to fire their financial advisor. And it gets way worse… The study also found that people value their financial advisors less than they value the services provided by almost any other kind of professional: from personal trainers to pool cleaners to nannies and almost every other service you can think of. Read that again: Your clients value their pool cleaner more than you. The good news is that the bar to stand out is incredibly low. And after you listen to this episode, you'll understand why so many clients plan to fire their financial advisor… and how you can be one of the few advisors whose clients would never even think of firing you. Listen now. Show highlights include: Why wealthy clients value almost every other service they pay for more than they value financial advisors (0:38) Think you won't be fired because you serve high-net-worth clients? Here's why wealthy clients are more likely to fire you than a low net worth client (1:40) The "point to" secret for making your clients value your services more than their weekly pool cleaner (this might sound silly, but it silently sabotages so many advisors' bottom line) (3:44) How to be the advisor that doesn't get fired when your clients go through their expense reports (7:09) Why thinking and approaching your marketing like Zillow does with real estate can prevent AI from stealing all your clients (10:13) 3 things that every client who hires a financial advisor wants from them (13:11) The "Value Packaging" method that turns all the invisible things you do for clients into real, tangible, perceived value (17:00) Since you listen to this podcast, I want to give you a gift: If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

I have a confession: I was wrong about using AI for marketing. Especially for financial advisors. I thought that prompting AI better would generate better results. While this is true for a few very specific, data-based AI projects, it categorically fails for financial advisor marketing for one glaring reason: The source material AI pulls its answers from is based on Reddit, Wikipedia, and Facebook. It's the purest form of average possible. And since financial advisor marketing is fundamentally different from marketing for other industries, it will only waste your time and your money. That's the bad news. The good news? In this episode, I share a new and little-known AI tool that fixes this "source material" problem for financial advisors. Listen now. Show highlights include: How chasing bright, shiny objections in your business will make you unhappier in your personal life (3:26) Why becoming a better AI prompter is a waste of time that won't improve your marketing and might even plant the seeds of your financial advice business's destruction (4:06) AI's big, fat "source material" problem that explains why using it for marketing will always generate lackluster results (especially for financial advisors) (5:16) The only AI tool that I can confidently recommend to financial advisors who want to improve their marketing (13:03) My Profitable Pricing Blueprint gives you an unfair advantage over AI. Get it before AI chops off your business's head at https://TheAdvisorCoach.com/Pricing Since you listen to this podcast, I want to give you a gift: If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

Success isn't complicated. But achieving success gets complicated if you lean too much on your own smarts and abilities, and not enough on what others can teach you. Thankfully, you can overcome the temptation to be self-absorbed by learning one word: The word I share and explain in this episode. This one thing, taught in the Bible and proven by experience, has enabled all my success. And if you're ready to truly listen, this could be the most valuable podcast you ever hear. Listen now! Show highlights include: What recently received "nastygrams" reveal about toxic ego. (3:57) How an age-defying dog can keep humble and eager to learn. (5:46) Ethical way to learn from anybody, even if they're deeply flawed. (7:19) What the Bible says about seeking advisors and counsel, and the blunt term it uses for people who won't. (7:52) "Terrifying" secret advantage to stay on top of your game. (8:57) How to defer to your superiors without abandoning reason and compromising your values. (11:48) "Gravitational pull" that prevents competent financial advisors from getting more clients. (14:14) What it really means to listen, and how to use your listening skills to leapfrog your peers. (15:34) My proprietary strategy to reach the top 1% in the skill of your choice. (20:06) Since you listen to this podcast, I want to give you a gift: If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.