About this episode

The episode discusses the challenges of fintech marketing and how companies are adapting to stand out in a crowded market.

About this episode: In this episode, we're diving into one of the biggest challenges facing fintech growth right now: standing out. From brand building and customer acquisition to AI-powered marketing and community-led growth, we unpack how fintechs are finding, engaging and retaining customers in an increasingly crowded market. Laura Watkins - Director of Media and Marketing at 11:FS - is joined by marketing experts from the sector.: This week's guests: Nicole Heringer - VP Brand and Communications at Enfuce Lucy Heavens - Chief Marketing Officer at Vixio Tom Davies - Founder of Brandingo Links to check out: Join our WhatsApp community, where you can get the inside track on all all things 11:FS, as well as having your say on the things we should be paying attention to. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://chat.whatsapp.com/KpA4gFbbWDlLFm7kx39raf⁠⁠ Subscribe to Bitesized (our weekly fintech newsletter):⁠⁠https://11fs.com/emails⁠⁠ About Fintech Insider: Fintech Insider by 11:FS is a bi-weekly podcast that covers everything from finance and banking to technology and the latest trends in financial services. Our expert hosts, with hands-on industry experience, are joined by key…

People in this episode

Host: Laura Watkins

Guests: Nicole Heringer, Lucy Heavens, Tom Davies

Topics covered

• fintech marketing
• customer acquisition
• brand building
• AI-powered marketing
• community-led growth

Keywords

• fintech
• marketing
• customer retention
• brand building
• AI marketing

Mentioned in this episode

Organizations: 11:FS, Enfuce, Vixio, Brandingo

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