Has Nike SB Lost Its Way?

Has Nike SB Lost Its Way?

July 21, 2026 · 15 min

About this episode

The episode discusses whether Nike SB has lost its connection to skateboard culture with the announcement of a new product.

With the announcement of a Nike SB Foamposite dropping in 2027, you have to ask if Nike SB has lost its way a bit. Skateboard culture and sneaker culture have been associated for decades, but this latest attempt at highlighting the former seems like it misses the mark. --- New episodes released weekly. --- Subscribe to Fire Footwear on YouTube: https://www.youtube.com/@firefootwearsneakers Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfrates --- Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattfratescreations@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

People in this episode

Host: Matt Frates

Mentioned in this episode

Organizations: Nike

Products: Nike SB Foamposite

Places: skateboard culture, sneaker culture

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