Fire Footwear: Sneakers Talk (with Matt Frates)
by Matt Frates | Matt Frates Creations, LLC
Is this your podcast?Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Estimated from 4 chart positions in 4 markets.
By chart position
- 🇺🇸US · Fashion & Beauty#1525K to 30K
- 🇦🇺AU · Fashion & Beauty#1945K to 30K
- 🇮🇳IN · Fashion & Beauty#1361K to 10K
- 🇳🇱NL · Fashion & Beauty#1591K to 10K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
3.6K to 24K🎙 Daily cadence·171 episodes·Last published today - Monthly Reach
Unique listeners across all episodes (30 days)
12K to 80K🇺🇸38%🇦🇺38%🇮🇳13%+1 more - Active Followers
Loyal subscribers who consistently listen
4.8K to 32K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 10 epsHost
Recent guests
Recent episodes
I'm Not a Sneakerhead (and that's okay)
May 20, 2026
Unknown duration
A New Direction for SNKRS
May 12, 2026
Unknown duration
The Book of Eastbay - Interviewing Art Juedes and Rick Gering
Apr 14, 2026
53m 24s
Jae Tips Goes to Nike
Apr 7, 2026
18m 45s
Changing Tastes in Sneakers
Mar 24, 2026
17m 40s
Social Links & Contact
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 5/20/26 | I'm Not a Sneakerhead (and that's okay) | After seeing some creators talking through what makes someone a true sneakerhead, Matt takes a trip down memory lane thinking through ways he has changed as a sneaker lover.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreatesReach out to me with questions or thoughts: mattyicemedia@gmail.comThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacy | — | ||||||
| 5/12/26 | A New Direction for SNKRS | Nike made headlines with the firing of 90% of the staff working on the SNKRS app. This begs the question of what is next for the platform? Matt chimes in about the intention of SNKRS versus the execution over the years.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreatesReach out to me with questions or thoughts: mattyicemedia@gmail.comThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacy | — | ||||||
| 4/14/26 | The Book of Eastbay - Interviewing Art Juedes and Rick Gering✨ | sneaker historymemoir+3 | Art JuedesRick Gering | EastbayThe Little Warrior Foundation+1 | — | Eastbaysneaker culture+7 | — | 53m 24s | |
| 4/7/26 | Jae Tips Goes to Nike✨ | sneakersfashion+3 | Jae Tips | NikeSaucony | — | Jae TipsNike+5 | — | 18m 45s | |
| 3/24/26 | Changing Tastes in Sneakers✨ | sneakerschanging tastes+4 | — | HomeGrownKicksMatt Frates Creations, LLC+3 | — | sneakerstastes+5 | — | 17m 40s | |
| 3/17/26 |  Air Max 95: Nike's Inflection Point✨ | Nike historyAir Max 95+3 | — | Air Max 95Nike+1 | — | Air Max 95Nike+4 | — | 16m 54s | |
| 3/10/26 | The Nike Air Max: Stylish and Innovative✨ | Nike Air Maxsneaker history+3 | — | Nike Air MaxNike | — | NikeAir Max+5 | — | 19m 45s | |
| 3/3/26 | Community in Sneakers is Important✨ | sneaker culturecommunity+4 | — | Matt Frates Creations, LLC | — | sneakersculture+4 | — | 18m 42s | |
| 2/10/26 | Jerry Lorenzo and Costco SB Dunks: Icons of a Different Color✨ | sneakersfashion+3 | — | Costco Nike SB DunkAdidas | — | Jerry LorenzoAdidas+5 | — | 18m 24s | |
| 1/6/26 | Sneaker Releases in 2026✨ | sneaker releases2026 expectations+3 | — | Matt Frates Creations, LLCYouTube+4 | — | sneakers2026+4 | — | 17m 52s | |
Want analysis for the episodes below?Free for Pro Submit a request, we'll have your selected episodes analyzed within an hour. Free, at no cost to you, for Pro users. | |||||||||
| 12/30/25 | An Authentic Look at My 2025✨ | sneakerspersonal growth+3 | — | Matt Frates Creations, LLC | — | sneakers2025+3 | — | 21m 37s | |
| 12/24/25 | My Favorite Sneakers of 2025✨ | sneakersfashion+3 | — | Sneaker of the YearMatt Frates Creations, LLC | — | sneakersfavorite sneakers+3 | — | 20m 18s | |
| 12/16/25 | Jeff Staple Makes Headlines (the bad kind) | Jeff Staple is a renowned figure in sneaker lore. His work speaks for itself. Recently he stirred up quite a controversy by making a pair of pigeon SB Dunks available for one lucky sneaker lover. Except this pair was fake. Matt chimes in.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreatesReach out to me with questions or thoughts: mattyicemedia@gmail.comThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacy | — | ||||||
| 12/9/25 | Is Sneaker Culture Bored, or Spoiled? | As the sneaker year ends, not only do we debate whether 2025 is a great sneaker year, but Nike announces the new SNKRS Code program. Matt talks about who this program is for, and whether companies are trying to get sneaker culture outside, because boredom has set in with sneakers.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreatesReach out to me with questions or thoughts: mattyicemedia@gmail.comThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacy | — | ||||||
| 11/25/25 | Steph Curry Leaves Under Armor: What's Next? | Big news broke that Steph Curry and Under Armor had ended their long-standing partnership. Speculation is running wild as to where Steph will end up. There is a brand out there that excites Matt more than others. Wherever he ends up, his legacy will be defined by long into retirement.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreatesReach out to me with questions or thoughts: mattyicemedia@gmail.comThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacy | — | ||||||
| 11/11/25 | Get Inspired! | Matt uses the Bull Airs "The Scarecrow" shoe, and the processing of video making with it, as a means of inspiration recently. Even in the darkest of times, the smallest of things can light that fire of inspiration. Go out and get it.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreatesReach out to me with questions or thoughts: mattyicemedia@gmail.comThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacy | — | ||||||
| 10/28/25 | FTK? - Talking Doernbecher Freestyle Criticism | Every year the Doernbecher Freestyle Series is unveiled as a vessel to raise money for a children's hospital. As sneakers have grown over the the years, so has the negative criticism of the shoes within the series. Matt talks about showing a bit more grace with these.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreatesReach out to me with questions or thoughts: mattyicemedia@gmail.comThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacy | — | ||||||
| 10/21/25 | Salehe Bembury: Betting on Himself | Salehe Bembury has established himself, for better or worse, with his own style in sneakers. Whether it be his work with Crocs or New Balance, his work is recognizable. Recently it was leaked of his turning down an offer to work with Nike and people were confused. In the end, betting on yourself is risky, but may be the most rewarding. Matt talks through it.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreatesReach out to me with questions or thoughts: mattyicemedia@gmail.comThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacy | — | ||||||
| 10/14/25 | Cool Kicks (and other topics) | After a three week break from sneaker content, Matt is back to catch up on the topics that were over the last month or. From his opinions on the Cool Kicks scandal, to Tom Sachs and the concept of a sneaker participation award, it was good to be back with you all again.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreatesReach out to me with questions or thoughts: mattyicemedia@gmail.comThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacy | — | ||||||
| 9/22/25 | Being a Sneaker Dad | Creative ruts happen for all creators. At times we get burned out and need new inspiration. As Matt was struggling in what to talk about in coming back to Fire Footwear, inspiration came in a small form: his son.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreatesReach out to me with questions or thoughts: mattyicemedia@gmail.comThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacy | — | ||||||
| 9/3/25 | Awake NY Accountability (& more) | Sneaker pre-orders and scamming in the sneaker community. These two stories dominated last week in the game. Matt talks through both and drives home a firm message: accountability and transparency are key.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreatesReach out to me with questions or thoughts: mattyicemedia@gmail.comThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacy | — | ||||||
| 8/25/25 | Embrace Your Life | As the fourth anniversary of his mom's passing comes, Matt has been thinking about life changes over that time. The growth of self and embracing of passions has filled him with perspective and continued yearning for more. Life is short and we should embrace it as much as we can. Are you?---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreatesReach out to me with questions or thoughts: mattyicemedia@gmail.comThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacy | — | ||||||
| 8/18/25 | The Undefeated Jordan 4 | Nike and Undefeated released the most coveted grail in all of sneakers with their mass release of the Undefeated Jordan 4. By most measures, the release was a massive success. There has been chatter about delayed shipping, and it begs the question "is sneaker culture spoiled?". Matt gives his take.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreatesReach out to me with questions or thoughts: mattyicemedia@gmail.comThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacy | — | ||||||
| 8/5/25 | Toronto Sneaker Culture (with Trev from In Kix We Trust) | Trev, one fifth of the In Kix We Trust podcast team, joins Matt to discuss his life in sneakers and beyond. They talk about sneakers in Toronto, the emergence of runners, and all the sneaker releases we have now. Trev has a lot to provide the culture, and this chat helps shine some light on his contributions.---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreatesReach out to me with questions or thoughts: mattyicemedia@gmail.comThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacy | — | ||||||
| 7/28/25 | Diluted Sneaker History | Nike and Jordan Brand have a unique ability to tell stories with their rich history in sneakers. The frequency of releases has left Matt thinking about whether the brand is diluting their own history by leaving little room between retros. Should Nike lean more into storytelling, or has the culture changed so much that it just doesn't matter?---Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreatesLike what you hear? Help this content grow: https://ko-fi.com/firefootwearpodNew episodes released on Tuesdays.Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreatesReach out to me with questions or thoughts: mattyicemedia@gmail.comThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodcorn - https://podcorn.com/privacy | — | ||||||
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Chart Positions
4 placements across 4 markets.
Chart Positions
4 placements across 4 markets.