The Book of Eastbay - Interviewing Art Juedes and Rick Gering

The Book of Eastbay - Interviewing Art Juedes and Rick Gering

From Fire Footwear: Sneakers Talk (with Matt Frates) by Matt Frates | Matt Frates Creations, LLC

April 14, 2026 · 53 min

About this episode

Matt Frates interviews Art Juedes and Rick Gering about their memoir 'The Book of Eastbay' and the impact of the Eastbay catalog on sneaker culture.

The Eastbay catalog, for those of a certain age, was one of the most iconic pieces of media in sneaker history. Between its colorful images, consistent presence, and selection, it captured the hearts and minds of youths everywhere. The founders of Eastbay, Art Juedes and Rick Gering, penned a memoir of Eastbay entitled "The Book of Eastbay". They joined Matt to talk about the book, share some stories, and stroll down memory lane. All proceeds from the book go to childhood cancer research. To purchase "The Book of Eastbay": https://bookofeastbay.com/ For information on The Little Warrior Foundation: https://www.littlewarrior.org --- Subscribe to Matt Frates on YouTube: https://www.youtube.com/@mattfratescreates Like what you hear? Help this content grow: https://ko-fi.com/firefootwearpod New episodes released on Tuesdays. Follow Matt Frates on Instagram: https://www.instagram.com/mattfratescreates/ Follow Matt Frates on TikTok: https://www.tiktok.com/@mattfratescreates Reach out to me with questions or thoughts: mattyicemedia@gmail.com This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy Podcorn - https://podcorn.com/privacy

People in this episode

Host: Matt Frates

Guests: Art Juedes, Rick Gering

Topics covered

  • sneaker history
  • memoir
  • childhood cancer research
  • Eastbay catalog
  • nostalgia

Keywords

  • Eastbay
  • sneaker culture
  • memoir
  • childhood cancer
  • Art Juedes
  • Rick Gering
  • Matt Frates
  • nostalgia
  • sneakers

Mentioned in this episode

Organizations: Eastbay, The Little Warrior Foundation

Books & works: The Book of Eastbay

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