What If Your E-Commerce Store Doesn’t Have a Traffic Problem? | DJ Sprague and Scott Brantley

About this episode

The episode discusses how e-commerce stores may not have a traffic problem but rather a profit leak problem that can significantly impact their finances.

You can pour money into ads all day and still feel broke. That’s the uncomfortable reality we dig into with Scott Branley and DJ Sprague, e-commerce veterans behind Shopper Approved and the new platform Cash Flow. They argue most stores don’t have a traffic problem, they have a profit leak problem, and those leaks can quietly cost tens or even hundreds of thousands per year while looking like “normal” operating expenses. We walk through the leaky bucket idea: you turn on the traffic faucet, ...

People in this episode

Guests: Scott Brantley, DJ Sprague

Topics covered

• e-commerce
• profit leaks
• advertising
• business strategy
• operating expenses

Keywords

• e-commerce
• profit leak
• traffic problem
• operating expenses
• business strategy

Mentioned in this episode

Organizations: Shopper Approved, Cash Flow