Firing The Man

One fire, one ransomware click, one product claim, or one auto accident can turn a growing company into a cash-flow crisis overnight and most founders don’t find out they’re underinsured until the day they need the policy to perform. We sit down with Art Sordo (VP) and Joe Stroot (Client Advisor) from Centered Partners to talk about how business owners can protect what they’re building without treating insurance like a once-a-year box to check. We get practical about the blind spots that sho...

Imagine turning a sketch into a sellable product without begging a factory for a slot or wiring cash for a risky MOQ. That’s the promise of CNC: computer-controlled cutting that gives you precision, repeatability, and creative freedom on your own schedule. We sit down with mechanical-engineer-turned-creator Winston Moy to unpack what CNC milling really is, how the workflow works, and why you don’t need an engineering degree to get real results. We start with first principles: CAD for design,...

What happens when you sell your company, then buy it back to take it private again? We sit down with John Roman, CEO of Battle Brands, to unpack the bold moves behind Battle Box’s rise—from a Facebook-fueled launch to an eight-figure portfolio, a high-profile acquisition, and a decisive buyback that reset the roadmap on his terms. John walks us through the early grind, the moment he left a comfortable corporate path, and the hard choices that unlocked growth: firing a non-performing partner,...

Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Tired of guessing your way through stockouts, overstock, and Amazon’s ever-shifting fees? We sat down with Randy Thebeau—programmer, analyst, Amazon seller, and former 3PL owner—who turned years of warehouse chaos into SKU Compass, a practical system for sellers who want clarity, not dashboards for show. Randy shares how he set a hard revenue target and deadline to quit his...

Behind every successful e-commerce business lies a crucial truth that most founders miss: profit matters more than revenue. Taylor Holiday, CEO of Common Thread Collective, knows this firsthand. After transitioning from professional baseball with the New York Yankees to the world of e-commerce, he discovered that building sustainable online businesses requires a fundamentally different approach than what most marketers preach. The harsh reality? The median eight-figure e-commerce business op...

Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Dylan Jahraus transformed from corporate e-commerce strategist to Etsy powerhouse, landing her shop in the top 0.1% worldwide and hitting $1 million in sales in just a few years. Now coaching over 4,500 Etsy sellers across 30+ countries, Dylan returns to share her expertise on the platform that changed her life. This conversation dives deep into what makes Etsy different f...

Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon The difference between struggling to get responses and filling your calendar with qualified leads often comes down to one thing: how you structure your offer. Perrin Monker, Principal at RevAscension.io, reveals the counterintuitive psychology that drives successful cold outreach campaigns. Most entrepreneurs make a critical mistake when reaching out to prospects - they po...

Ever wondered what separates wildly successful Amazon brands from those barely breaking even? Noah Wickman, VP of Sales and Marketing at My Amazon Guy, pulls back the curtain on the strategies driving $1.2 billion in annual revenue across 400+ brands. Noah's journey from eBay reseller to e-commerce leader offers a fascinating backdrop to his practical insights. While many sellers feel discouraged by Amazon's increasing fees and competition, Noah brings a refreshingly optimistic perspective: ...