Over 40's & 50's Crowd No One Is Going After (Julie Sampson)
About this episode
The episode discusses the fitness industry's evolution with a focus on the underserved over 40s demographic and female-only spaces.
Want to add 100 members to your business? Book a call here with Jayme https://fitnessbusinessconsulting.io/businessbrainstorm1 In this episode, we chat Julie about the evolution of the fitness industry, focusing on female-only studios, the over 40s market, and advocacy through Aus Active. 00:00 The Journey of an Industry Veteran 07:52 Empowering Women Over 40 15:36 Building a Community for the Underserved 21:55 Transformative Fitness: Beyond Weight Loss 26:50 Dance Fitness: A Unique Approach 30:03 Targeting the Over 40 Demographic 33:50 The Importance of Female-Only Spaces 38:04 Understanding OzActive and Its Role 43:52 Advocating for Preventative Health in Fitness 49:54 The Future of Fitness Education and Regulation Please Subscribe
Topics covered
- fitness industry evolution
- female-only studios
- over 40s market
- community building
- preventative health
- dance fitness
- fitness education
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