About this episode

The episode discusses how HYROX is transforming gyms into training hubs and creating new revenue opportunities for fitness business owners.

HYROX is no longer just an event. It's becoming a global sport, and gyms are in a prime position to benefit. In this Season 6 opener, JT speaks with Andrew Sugerman, CEO of Center, about why HYROX participation is surging and what it means for fitness business owners. You'll learn: - Why gyms are becoming training hubs - How HYROX may improve retention and acquisition - New revenue opportunities for operators - How much space is needed for a HYROX zone - Whether boutique studios and independents should get involved If you've been hearing about HYROX and wondering if it matters for your business, this episode gives you the commercial lens. Timestamps (00:00) HYROX growth stats and why demand is exploding (03:18) Welcome to Season 6 and what's ahead this season (08:42) Why HYROX is now considered a sport, not just a race (12:10) How gyms become the practice field for fitness racing (19:34) Why members stay longer when training for events (26:05) Commercial opportunities for clubs in the US market (33:40) How much space you need for a HYROX training area (41:08) New revenue streams beyond memberships (49:30) How quickly a club can become a HYROX center (58:02) Why operators should…

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