What 10,000 Fitness Consumers Want From Your Gym: Les Mills Reports on Strength Training Confidence Gaps, Onboarding Importance, and Gym Culture & "Vibe" (S6 E5)

What 10,000 Fitness Consumers Want From Your Gym: Les Mills Reports on Strength Training Confidence Gaps, Onboarding Importance, and Gym Culture & "Vibe" (S6 E5)

From Fitness Business Podcast: Leadership, Innovation, and Profit by Justin Tamsett | Fitness Business Leader

July 9, 2026 · 29 min · Season 6 · Episode 5

About this episode

The episode discusses insights from 10,000 fitness consumers on strength training confidence, onboarding, and gym culture.

Strength training has never been more popular, yet millions of people still feel unsure about where to begin. In this episode of the Fitness Business Podcast, JT sits down with Ryan Hogan to unpack the findings from the latest Les Mills Global Fitness Report. Drawing on feedback from 10,000 fitness consumers worldwide, Ryan shares what gym owners need to know about the growing strength training confidence gap, the importance of onboarding, the role of club culture and "vibe," and why human connection may be the industry's greatest competitive advantage in an increasingly digital world. Take the Next Step: - Become an FBP Insider (7 days free) https://fbpinsiders.fitnessbusinesspodcast.com/ - Free live online events for fitness leaders https://fitnessbusinesspodcast.com/onlineevents - Have a say in Season 7! https://fitnessbusinesspodcast.com/season-7/ - Les Mills Report: https://www.patreon.com/FitnessBusinessPodcast/posts/les-mills-2026-161197132 Timestamps (00:00) What 10,000 fitness consumers told us (04:26) The three biggest trends gym owners need to know (05:38) Why members are intimidated by strength training (08:21) The onboarding gap costing gyms members (11:05) What…

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