347. Stephen Ellsworth, Founder of poppi
About this episode
Stephen Ellsworth discusses the journey of poppi from farmers markets to a $2B acquisition by PepsiCo.
Today, I'm joined by Stephen Ellsworth, founder of poppi. Originally launched at farmers markets as "Mother Beverage," poppi rebranded in 2020 and scaled rapidly before being acquired by PepsiCo for nearly $2B. In this episode, we discuss cultivating consumer obsession. We also cover: How 2.5 years at farmers markets became the ultimate R&D Why the $50M revenue milestone matters Landing a deal on Shark Tank Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Website: www.drinkpoppi.com/ Stephen's Instagram: https://www.instagram.com/stephenellsworth_/ - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:49) Background and poppi origin story (02:40) Mother Beverage to poppi journey (04:50) Two-year R&D at farmers market (06:20) Shark Tank and capital inflection (08:12) Rebranding decision and strategy (11:00) 2020…
People in this episode
Host: Joe Vennare
Guest: Stephen Ellsworth
Topics covered
- entrepreneurship
- consumer obsession
- product development
- branding
- business growth
Keywords
- poppi
- Stephen Ellsworth
- Shark Tank
- consumer obsession
- branding
- business growth
- PepsiCo
- entrepreneurship
Sponsors
EGYM
Mentioned in this episode
Organizations: poppi, PepsiCo, Shark Tank
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