Fitt Insider

May 20, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Club Athletic (formerly The Athletic Clubs) expands to Chicago opening two locations with fixed 20-person training squads emphasizing community and accountability Global Wellness Institute values wellness real estate at $876B in 2025 projecting $1.8T by 2030, spanning apartments, hotels, and walkable longevity-focused communities GymNation secures $100M investment from BlackRock affiliate HPS to scale from 50 to 100+ gyms across Middle East and Asia serving 200K+ members Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

Today, I'm joined by Dr. Ramses Alcaide, co-founder & CEO of Neurable. An AI-powered brain-computer interface company, Neurable's EEG-based wearables turn neural activity into actionable health insights. In this episode, we discuss making brain health visible and actionable at scale. We also cover: Headphones as a form factor The consumerization of neurotech Tracking brain age and neurodegenerative decline Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Website: www.neurable.com Instagram: https://www.instagram.com/neurable_/ Ramses' Instagram: https://www.instagram.com/ramsesalcaide - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:43) Brain health problem (03:00) Headphone form factor (04:57) Company scale (06:28) Use cases (08:35) Wellness tipping point (11:06) Actionable insights (14:18) Supplement testing story (15:28) AI capabilities (17:37) Technology business model (19:17) Cost drivers (20:40) Privacy concerns (24:03) Market evolution (27:17) Brain age metric (29:38) Current priorities (30:52) Long-term vision (33:21) Conclusion

May 14, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: ASICS launches "Get the Glow" campaign positioning movement as original skincare routine as global skincare spending reaches $162B and glow searches climb 43% AMA reports 81% of US physicians now use AI up from 38% in 2023, averaging 2.3 AI workflows weekly as OpenAI and OpenEvidence compete for clinical adoption AG1 launches in 1,500+ Ulta Beauty stores marking first beauty retail partnership as consumers connect nutrition, recovery, and appearance in "inside-out" health More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

May 12, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Jesse & Ben's raises $10M to expand tallow-based frozen fries into 1,500+ retail locations including Whole Foods and Sprouts as seed oil debate goes mainstream Whoop plans in-app telehealth launch this summer integrating medical records, bloodwork, and wearable data with physician-guided care backed by Abbott and Mayo Clinic Aescape enters insolvency proceedings after selling assets for ~$16M with $150M+ in unpaid debts, highlighting capital intensity challenges in wellness hardware More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

April 16, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Radiology study of 615 adults finds higher ultra-processed food consumption linked to more intramuscular fat regardless of calories or activity level Kampgrounds of America reports 77% of campers say nature supports wellbeing, with half booking trips specifically to improve mental health Novo Nordisk partners with OpenAI to apply AI across drug discovery and manufacturing, as Amazon launches Bio Discovery system designing drug candidates More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co