Hims Bets on Longevity, Athletic Brewing Doubles Down, Food as Medicine Breaks Through
From Fitt Insider by Joe Vennare
June 5, 2026 · 3 min
About this episode
This episode covers the latest health and wellness news, including partnerships and expansions in the industry.
June 5, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Vida Health partners with Instacart Health to turn nutrition guidance into grocery purchases via Fresh Funds stipends, reaching 98% of US households including food desert communities Athletic Brewing launches largest-ever summer campaign increasing media spend 120% with first MLB partnership featuring Dodgers star Teoscar Hernández as off-premise sales rise 24% Hims appoints longevity medicine expert Dr. Anant Vinjamoori as Chief Medical Officer, signaling expansion beyond hair loss into metabolic health, hormones, and regenerative medicine Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with…
People in this episode
Host: Joe Vennare
Topics covered
- health news
- wellness
- nutrition
- longevity
- fitness marketing
- business expansion
Keywords
- health news
- nutrition guidance
- longevity medicine
- fitness marketing
- regenerative medicine
Sponsors
AIIR
Mentioned in this episode
Organizations: Vida Health, Instacart Health, Athletic Brewing, Hims
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