Whoop Taps Nike CMO, Reformed Raises $22M, Bold Expands GLP-1s
About this episode
This episode provides a quick overview of the latest health and wellness news, including significant funding rounds and corporate developments in the fitness industry.
July 10, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Bold adds Medicare-backed GLP-1 prescriptions to virtual weight management, pairing medication with strength training as CMS's new Bridge program cuts costs to $50/month UK startup Reformed raises $22M Series A after scaling to $70M revenue, embedding collagen and creatine into coffee and matcha to upgrade existing habits Whoop hires former Nike CMO DJ van Hameren to lead global marketing ahead of a potential IPO, broadening beyond athletes past three million subscribers More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co
People in this episode
Host: Joe Vennare
Topics covered
- health news
- wellness news
- fitness industry
- startup funding
- marketing strategies
- weight management
Keywords
- health
- wellness
- fitness
- startup
- funding
- marketing
- weight management
- collagen
- creatine
Mentioned in this episode
Organizations: Whoop, Nike, Reformed, Bold, CMS
Products: GLP-1
Places: UK
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