Everyone Told Him Not To Do It. He Built a Global Empire Anyway
About this episode
Sacha Lord discusses his journey from selling leather jackets to building a global empire in the live events industry.
Send us Fan Mail Sacha Lord is the founder of Parklife Festival and The Warehouse Project — two of the UK's most successful live event brands, built over 30 years from a market stall in Liverpool. He served as Greater Manchester's Night-Time Economy Adviser, became a Sunday Times bestselling author, and helped shape Manchester's cultural landscape into what it is today. He is one of the most influential figures in UK hospitality and events. And it all started with selling leather jackets. In ...
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