
Grant McGaugh discusses the essential elements of building a five-star brand, emphasizing the importance of storytelling and customer experience.
Send us Fan Mail The fastest way to waste money on “branding” is to start with the website and skip the story. On The Diaspora Show, we talk with Grant McGaugh, CEO of Five Star BDM and a globally ranked brand strategist, about what actually creates a five-star brand: the experience people have with you and what they say when you are not in the room. We get concrete about brand strategy and business development for small business owners, creators, and solopreneurs. Grant explains the biggest...
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