About this episode

This episode explores the fibre gap in the Western diet and discusses potential solutions from various expert perspectives.

Fibre is arguably one of the most important and most neglected nutrients in the Western diet. Sixty per cent of people are not hitting their daily requirements and, unlike protein, it has an image problem that public health campaigns have largely failed to fix. In this episode of the Food Matters Live podcast, recorded at our Ascot event, three experts examine the fibre gap from three very different angles: the supply chain, the behavioural science, and the cutting-edge physiology. We hear the case for "stealth health" and invisible integration as the only realistic route to getting more fibre into consumer diets right now, and how a landmark Danish intervention doubled national fibre intake.

People in this episode

Host: Food Matters Live

Topics covered

• fibre gap
• nutrition
• public health
• behavioural science
• supply chain
• physiology

Keywords

• fibre
• nutrition
• health
• diet
• public health
• behavioural science
• supply chain

Mentioned in this episode

Places: Western, Danish

More episodes of Food Matters Live Podcast

• 607: Tackling multiple challenges at once - the new reality for the food industry · April 27, 2026 · 28 min
• 606: From TikTok to trolley: how food trends actually travel · April 20, 2026 · 38 min
• 605: GLP-1 and the Future of Glucose Management · April 13, 2026 · 28 min
• 604: The new rules of children's nutrition · April 7, 2026 · 38 min
• 603: Mastering the marvel of mouthfeel · March 30, 2026 · 40 min
• 601: From deforestation to data breaches — the new frontline of supply chain compliance · March 16, 2026 · 15 min

Explore listener stats, chart rankings, contacts and more on the Food Matters Live Podcast podcast page.