Ep 101 Change the Questions, Change the World: Catalytic Thinking with Hildy Gottlieb

Ep 101 Change the Questions, Change the World: Catalytic Thinking with Hildy Gottlieb

July 9, 2026 · 1h 2m · Episode 113

About this episode

Hildy Gottlieb discusses how changing the questions we ask can lead to meaningful change in organizations.

EPISODE OVERVIEW What if the biggest obstacle to creating change in your organisation isn't a lack of resources, effort, or intention — but the questions you're asking? That's the central challenge Hildy Gottlieb has spent 30 years answering, and it cuts right to the heart of what purpose-driven leadership actually requires. Hildy Gottlieb is a futurist, social scientist, and the developer of Catalytic Thinking — a question-based framework for systems change published in the Stanford Social Innovation Review and used by nonprofit leaders, social entrepreneurs, and purpose-driven businesses around the world. Over three decades working with community organisations, Hildy and her partner Dimitri Petropolis made a confronting discovery: the tools most organisations rely on to pursue change — strategic planning, resource development, board governance — were never designed to create the world we want. They were designed to maintain the world we have. In this conversation, Hildy unpacks the deceptively simple maths behind why most change efforts stall, walks us through the seven questions of Catalytic Thinking, and makes a compelling case for why the most important thing a…

People in this episode

Host: Carolyn Butler- Madden

Guest: Hildy Gottlieb

Topics covered

Mentioned in this episode

Organizations: Stanford Social Innovation Review

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