For Love & Money

EPISODE OVERVIEW Episode 100 is a milestone celebration — and a role reversal. This time, Carolyn Butler-Madden is in the guest seat, interviewed by purpose champion and trusted colleague Peter ter Weeme. Together they reflect on 100 episodes of For Love & Money: the insights that have surprised, some of the stories that guests have shared, and the ideas that have grown more powerful with every conversation. What began as a 12-episode companion to Carolyn’s book became something far bigger — a growing archive of proof that purpose-led business is not a trade-off but a compounding advantage. This episode draws threads across all 100 conversations: love as the unexpected connective tissue, purpose as the engine of genuine innovation, and identity as the foundation everything else is built on. ABOUT PETER TER WEEME Peter ter Weeme is one of Canada’s most respected purpose champions — a leader whose commitment to purpose in challenging industries has earned him recognition that goes well beyond titles. The Canadian Purpose Economy Project named its Purpose Champions Award in his honour: the Peter ter Weeme Purpose Champions Award. He and Carolyn collaborate through Purpose Ignition, and his decision to turn the tables and interview Carolyn for this milestone episode is a tribute to the relationship they’ve built through shared belief in what business can be. THEMES EXPLORED IN THIS EPISODE Love as the unexpected constant Why Carolyn opens every interview with the question: “Do you believe there’s a role for love in business?” How “love” arrives differently in every conversation — and yet keeps arriving The Dave Dahl story: a guest who resisted the question and answered it completely by the end What 100 episodes have clarified: when business is driven by humanity and is profitable, that is business at its absolute best Purpose and profit: proof over 100 episodes The case for purpose and profit going hand in hand rather than head-to-head Intrepid Travel: from Episode 2 to Episode 99, the most-featured guest on the show and why — on track to $1.3B, AFR Fast Growth List 2024 (#2), B Corp certified The elephant rides decision: pulling out of a highly profitable offering because it conflicted with who they were The Antarctica decision: withdrawing from a profitable tour and partnering to do it more sustainably Sarah King’s concept of “impatient capital”: purpose held to the same standard as financial targets COVID as a test: Intrepid going to zero revenue overnight, using purpose as their North Star — and rehiring most of those they’d let go Other proof points: Who Gives a Crap, Outland Denim, Future Super, Dave’s Killer Bread (sold to Flower Foods for $275M USD) Purpose as the engine of genuine innovation Good Citizens Eyewear: born around a dining table during a climate conversation — Harry Robinson (aged 8) holding a water bottle next to a pair of sunnies Koskela: an office furniture subscription model designed to solve the waste problem, applying a familiar model in a new context Pioneera (Danielle Owen Whitford): an AI-driven language model that detects burnout signals in workplace communication platforms like Slack and Teams film (Elizabeth Tyler): a film platform built to bridge a divided world — curating films that tackle complex social issues including domestic violence and coercive control Athena Manley / The Flexible CEO: identifying a two-sided problem (experienced C-suite leaders overlooked; mid-sized businesses unable to attract quality CEOs) and building a bridge Robin Power / Insitutek: civil engineering touches 70% of Australia’s emissions — using that stat as a foundation for a new kind of company built around positive impact The pattern that kept emerging: people who had been “smashed” by their own experience and came out of it determined to help others avoid the same Purpose isn’t powerful until it’s personal Sandy Blackburn (Ep 89): 15 years in South Africa, living in townships, married into a

EPISODE OVERVIEW What does it really take to do your best work as a leader? Cherie Mylordis has spent her career at the leading edge of that question — from the Sydney 2000 Olympic Games to boardrooms across the globe. Her research with 200 leaders revealed a confronting truth: only one in three felt they were doing their best work. And when she dug deeper, even those who said yes were constrained in almost exactly the same ways as everyone else. In this conversation, Cherie shares the experiences that shaped her thinking — growing up as the first in her family to go to university, finding herself at the forefront of change management before anyone knew what to call it, and what the Olympics taught her about what people are truly capable of when purpose ignites them. She introduces her Work in 3D framework — Dare, Ditch, Dial — and explains why the middle D is the one most organisations keep missing. And she makes a compelling case for why, in an age of AI and uncertainty, the most urgent work leaders can do is create the conditions for their people to thrive. WHAT WE COVER Why Cherie became what she calls a "conscious curator" — and how that instinct has driven her entire career What it was really like to be employee number 52 at the Sydney 2000 Olympic Games — and the radical ways of working that made it the best Games ever The research finding that stopped her in her tracks: two thirds of leaders are not doing their best work — and why even those who say they are may be more constrained than they realise The Work in 3D framework: Dare (bold purpose), Ditch (let go of what no longer serves), and Dial (future-focused ways of leading and working) Why "ditch" is the D most organisations skip — and what gets left on the table as a result The concept of "conscious unbossing" and what Gen Z's rejection of traditional career ladders signals for the future of leadership The Siemens Energy innovation sprint: coaching a global team through the "messy middle" to produce some of the highest-scoring initiatives in the program A small coaching intervention that helped a talented woman engineer stop undermining herself — and end up delivering the final pitch Cherie's big audacious goal: making Work in 3D a global movement, not the exception ABOUT CHERIE MYLORDIS Cherie Mylordis is a leadership, innovation and future of work expert passionate about helping people do their best work and make a meaningful difference. With decades of experience across diverse sectors, including leadership roles for the Sydney 2000 Olympic Games, Cherie has seen what’s possible when people are united by purpose and given the right conditions to thrive. As the founder of nextgenify and nextgenify Academy, she works with leaders at all levels to challenge outdated ways of working and create environments where purpose, leadership and change come together for a better future. Recognised as a LinkedIn Top Voice, Cherie’s work is featured in podcasts and publications including CEO Magazine, Dynamic Business and HR Leader, where she shares practical insights and fresh perspectives to help leaders navigate change and shape the future of work. CONNECT WITH CHERIE MYLORDIS LinkedIn: Cherie Mylordis Website: nextgenify Academy: nextgenify academy RESOURCES MENTIONED Work in 3D framework — Dare, Ditch, Dial. Cherie Mylordis / nextgenify Exponential Organisations — Salim Ismail (book referenced in relation to the Siemens Energy innovation sprint methodology) Conscious Unbossing — a term that emerged from UK research on how Gen Z relates to traditional management careers WORK WITH CAROLYN Keynote speaking: carolynbutlermadden.com Purpose-led consulting: The Cause Effect

Episode Overview What does a performing arts institution have to teach the business world? As it turns out — everything. In this episode, Carolyn speaks with Terri Martin, Head of Corporate at NIDA — the National Institute of Dramatic Art — about why communication is the most underinvested leadership skill in organisations today, and what happens when leaders finally get it right. Terri's journey to this work is anything but conventional. From a mortifying early experience presenting to a major client, to building and leading businesses across marketing, not-for-profit and education, she arrived at NIDA with a uniquely personal understanding of why so many leaders struggle to communicate with clarity and confidence — and what it costs them when they do. Together, Carolyn and Terri explore why communication is far more than the words we choose, how performers' techniques can transform business leaders, and why the ability to inspire, influence and connect is absolutely vital for anyone who wants to lead a movement of change. In This Episode Terri and Carolyn cover a lot of ground, including the three components of communication — words, voice and body — and why most leaders only focus on one. They discuss what actors understand about presence that many leaders don't, why the pause is one of the most powerful tools a communicator has, and how communication misaligned with purpose creates distrust rather than followership. Terri also draws a sharp distinction between performing leadership and truly embodying it, and shares her vision for a future where communication skills are taught in schools. About Terri Martin Terri Martin is a commercial business leader passionate about helping individuals, teams and organisations communicate with clarity, confidence and impact. Terri leads NIDA Corporate Training, the National Institute of Dramatic Art's executive education business. The division works with leading organisations across Australia to develop communication, presentation and leadership capability using NIDA's world-renowned performer-training techniques. Each year, thousands of professionals participate in programs designed to strengthen presence, influence and authentic leadership in the workplace. Before joining NIDA, Terri built and led consultancy businesses, marketing agencies and not-for-profit organisations, and began her career working in marketing and media including at Nickelodeon in London. This mix of commercial and creative experience underpins her strong belief in the power of communication to transform careers, teams and organisations. Terri is an alumna of The Marketing Academy Leadership Program, a mentor for Future Women and previously served as Vice Chair and Non-Executive Director of ADHD Australia. Connect with Terri: On Linkedin Nida corporate website

The Flexible CEO: Athena Manley on reimagining leadership, life and impact What if the leadership talent businesses need most is hiding in plain sight?In this episode, I’m joined by Athena Manley, founder of The Flexible CEO, to explore a new leadership model connecting underutilised senior leaders with mid-sized organisations — and why reimagining leadership matters for people, performance and society. EPISODE OVERVIEW What happens when someone reaches the centre of corporate power — and decides the traditional leadership path no longer makes sense? Athena is a strategist, advisor and entrepreneur whose career spans senior leadership roles across ASX-listed companies, Fortune 500 organisations and high-growth businesses. Just as she was being positioned for a CEO role, Athena paused to question the model itself — researching the personal, organisational and societal cost of how leadership is typically structured. What she uncovered led her to create The Flexible CEO: a model designed to connect highly experienced, underutilised executives with mid-sized organisations that need senior capability but can’t always access it through traditional pathways. At the heart of this work is a bridge — between boards of mid-sized organisations facing complex growth and transformation challenges, and what Athena calls “hidden superstars”: seasoned leaders whose talent is too often sidelined by outdated assumptions about age, career paths and leadership fit. Athena shares the personal purpose driving this work — improving financial wellbeing and mental health — shaped by her own lived experience and what she witnessed growing up. We also explore the broader social impact of this model, including its potential to address ageism, unlock economic value and create healthier, more sustainable leadership outcomes. In this conversation, Athena reflects on recent milestones — including speaking at Harvard and the United Nations, and the upcoming release of her book The Flexible CEO — and offers practical insights for leaders, boards and organisations curious about how this model could work for them. This is a thoughtful, future-focused conversation about leadership — and what becomes possible when we design work around life, not sacrifice. IN THIS EPISODE, WE EXPLORE: Why Athena chose to question the traditional CEO pathway — and what she found when she did The hidden cost of executive leadership on health, family and wellbeing How The Flexible CEO bridges the gap between organisations and “hidden superstar” leaders Age bias, the myth of being “overqualified,” and the talent we are wasting Portfolio careers, flexible leadership models and alternative CEO structures Why purpose isn’t powerful until it becomes personal What reimagining leadership could unlock for business, people and society ABOUT ATHENA MANLEY Athena Manley is a seasoned executive and owner of 3 companies. Across her 20+ year banking & insurance career, Athena has successfully led corporate strategy, distribution, IT, digital, people and culture, and business development in Fortune 500, ASX Top 10 and not-for-profit organisations. Athena completed her MBA at UQ, being awarded the Excellence in Leadership Award, she is also a Harvard Alumnus and member of the AICD. Through her firm The Flexible CEO, Athena empowers businesses to navigate CEO transitions and CEO's and NEDs to transition to flexible portfolio careers. Her mission is to lead and inspire exceptional businesses that improve financial empowerment and mental health in society. LINKS & RESOURCES Athena on Linkedin The Flexible CEO Website Join the next ONLINE MASTERCLASS: Grow and succeed in a portfolio career- for CEOs, NEDs and Executives . Use code VIPCEO for free registration.

EPISODE OVERVIEW What responsibility does business have in shaping the kind of country we want to be? In this episode of the For Love & Money Podcast, I’m joined by Sarah Sheridan, Co-Founder and Deputy CEO of Clothing The Gaps — a certified Aboriginal business, social enterprise and B Corp that uses fashion as a platform for truth-telling, education and First Nations justice. Sarah shares her personal journey from well-intentioned activism to deep accountability, and the realities of building a purpose-led business that must also be commercially sustainable to endure. We talk candidly about the challenges of rapid growth, reshaping a business after COVID, and why purpose is not a magic pill — it demands better leadership, clearer focus and tougher decisions. At the heart of this conversation is the Not a Date to Celebrate campaign, and a powerful exploration of why celebrating January 26 as Australia's national day remains deeply painful for First Nations people — and what role business can play in advocating for a more inclusive national story. This is a grounded, honest and hopeful conversation about love in business — not as a soft idea, but as a force that requires courage, responsibility and action. IN THIS EPISODE, WE EXPLORE Why Sarah believes love must be central to business, activism and leadership What it really takes to build a purpose-led business that can survive and scale The tension between impact and commercial sustainability — and why both matter Why January 26 is not a date to celebrate for Australia Day, and how the narrative can change with an alternative national day of unity The Not a Date to Celebrate campaign and how businesses can get involved Allyship, fear of “getting it wrong,” and how to move forward responsibly Future dreaming: What Australia could look like in ten years if we choose a more inclusive story ABOUT SARAH SHERIDAN Sarah Sheridan is the Co-Founder and Deputy CEO of Clothing The Gaps, a Melbourne-based streetwear label and social enterprise that champions Aboriginal people, culture and justice through fashion. A certified Aboriginal business, social enterprise and B Corp, Clothing The Gaps is widely known for its role in national conversations around truth-telling, allyship and the movement to change the date of Australia Day. Sarah grew up on a farm in north-central Victoria on Wotjobaluk Country and brings a deeply reflective, values-driven approach to leadership — grounded in listening, learning and long-term impact. LINKS & RESOURCES Learn more about Clothing The Gaps Explore and support the Not a Date to Celebrate campaign Sign the petition or find ways for your business to get involved Connect with Sarah on Linkedin Connect with Carolyn/Learn more about her work Speaking website Consulting, Leadership Development & Coaching Linkedin

Episode Overview What if the stories we watch could help rebuild the social fabric? In this episode, I’m joined by Elizabeth Tyler — co-founder and CEO of good.film, a platform using film and television as a catalyst for connection, empathy and real conversation. With declining social cohesion, rising loneliness and increasing polarisation across Western democracies, Elizabeth believes film offers something we desperately need: a shared narrative space where we can explore complexity together — not through debate, but through emotion, curiosity and story. Elizabeth’s career began far from entertainment. From early student activism at UTS, to working on one of Tasmania’s most consequential political campaigns, to shaping creative-led advocacy for major nonprofits, her path has always centred on one thing: bringing people together around a vision of what’s possible. Today, through good.film, she’s building a new category she calls Impact Entertainment — ambitious stories (from blockbusters to indie documentaries) that reveal something meaningful about the world, and help us see one another more fully. We explore how she’s turned this mission into a business model, the hidden work of rebuilding social trust, and why film is uniquely positioned to spark the conversations we’re no longer having. In This Episode We Explore: Why Elizabeth believes love has to be the starting point for meaningful changemaking – whether it’s love of your work, your collaborators, or even those you’re “working against”. The fundamental truth that sits under good.film: that stories move us emotionally first – and emotion is what opens us up to new perspectives. How good.film works in practice: from their “impact entertainment” category and recommendation platform, to partnerships with cinemas where every ticket purchased through good.film also donates to a cause. Elizabeth’s experience in the Tech Ready Women program, and a gorgeous story about a stranger at a pitching event who changed her trajectory with one handwritten note. Her personal journey from priding herself on not needing help… to intentionally building an advisory board and a community where asking for help is a strength, not a weakness. And her bigger vision: a future where once a month, most of us head to our local cinema – alone or with friends – to watch ambitious stories together and have the kinds of rich, complex conversations we can’t have in a comments thread. Across each of these threads runs a single question: how do we rebuild meaningful connection in a fractured world? This is a conversation for anyone feeling the fractures — and looking for hopeful, human ways to stitch connection back together. About Elizabeth Tyler Elizabeth Tyler is the co-founder and CEO of good.film, a platform bringing people back together through film and television. With a mission to counter declining social cohesion, loneliness and political polarisation, good.film curates ambitious stories — from blockbusters to Oscar winners to indie documentaries — and builds community around the conversations those stories spark. Elizabeth’s career began in politics, where she worked on two successful election campaigns and served as an adviser to a Tasmanian Member of Parliament. She later led creative-led advocacy campaigns as Strategic Director at the Motion Picture Company, working with major charities across Australia. Internationally, she has contributed to global environmental politics through the Global Greens, supporting more than 100 Green parties worldwide. She holds an MBA from UCLA Anderson, where she was awarded the Cockrum Fellowship for social change and the Wolfen Fellowship for entrepreneurship. Her leadership philosophy centres on creating community, naming a bold vision, and reverse-engineering it into practical, scalable outcomes. Connect with Elizabeth Website: good.film Linkedin: Elizabeth Tyler Resources & Links Explore good.film: Sign up to build your watchlist and join

What does kindness look like in business — and why does it matter for commercial success? In this episode, I’m joined by Dr David Cooke—Executive Director of ESG Advisory, Adjunct Professor at UTS Business School, and author of Kind Business: How Values Create Value. In this deeply human conversation, David shares his journey from a traditional corporate career to leading Konica Minolta Australia as its first non-Japanese Managing Director, where he transformed the culture around a single, powerful vision: to build a company that cares. He unpacks what it really takes to embed purpose, kindness and human rights advocacy into a large technology business — and how that shift created stronger engagement, trust, and profitability. He also reflects on the “shadow we cast” as leaders, the moral and business imperatives behind Kind Business, and how every organisation can align values with value creation. 💡Highlights Love & leadership: What “love in business” really looks like across stakeholders—and why it’s commercially smart. From vision to practice: The pivotal choices that turned caring into a strategic operating principle. Human rights in supply chains: Modern slavery advocacy and how it galvanised employees and partners. Values create value: Evidence of cultural lift, customer preference, and long-term performance benefits. The leadership shadow: How to build psychological safety and alignment without losing accountability. ESG now: What David is seeing in boardrooms and executive teams—and where leaders get stuck (and unstuck). About Dr David Cooke Dr David Cooke is Executive Director of ESG Advisory, Adjunct Professor at UTS Business School, and author of Kind Business: How Values Create Value. He spent 35 years in the corporate sector, holding senior roles at Xerox and Canon before serving as Managing Director & Chair (ANZ) at Konica Minolta. David has chaired the UN Global Compact Network Australia and the Australian Human Rights Institute Advisory Committee, and served on multiple NFP boards. He earned a doctorate for research on building social capital through corporate social investment (recognised with Emerald Publishing’s Global Social Impact Award) and was awarded an honorary doctorate for implementing responsible business initiatives including addressing modern slavery in supply chains. He’s a noted speaker who has presented at UN conferences in New York and Geneva. Connect with Dr David Cooke On Linkedin ESG Advisory Website Kind Business book Kind Business audiobook

In this powerful episode of the For Love & Money Podcast, Carolyn Butler-Madden speaks with Peter ter Weeme, a lifelong activist and global leader in values-based business. Peter’s career has spanned corporate, government and nonprofit sectors across North America, Europe, Asia and Australia. From his early awareness of apartheid in the 1980s to his leadership in the social purpose movement, Peter has always believed business must be about more than profit — it must also serve people and society. In this conversation, Peter shares how love, inclusion and courage have shaped his journey. He speaks candidly about living as a gay man, raising a child with disabilities, and navigating a terminal cancer diagnosis — experiences that have deepened his philosophy of curiosity over judgment and his perspective on leadership and legacy. This episode is both inspirational and practical — an invitation to reflect on what it means to lead with courage, authenticity and love. Highlights from this episode: The role of love in business and leadership (02:09) How apartheid sparked Peter’s early awareness of consumer activism and purpose (03:33) Reflections on meeting Archbishop Desmond Tutu and the lessons that stayed with him (08:20) Why shifting people’s thinking about the role of business is his proudest achievement (11:00) Tackling complex industries with courage and curiosity (16:30) Living with authenticity through a terminal cancer diagnosis (36:00) The power of inclusion and belonging in workplaces (24:00) Peter’s perspective on legacy, leadership and purpose (54:00) 👤 About Peter ter Weeme Peter ter Weeme is a lifelong activist for purpose and a global leader in values-based business. His career has spanned corporate, government and nonprofit sectors across North America, Europe, Asia and Australia. With an MBA in environmental management and a deep commitment to social change, Peter has designed campaigns and initiatives addressing issues from public health and climate action to environmental conservation, diversity and inclusion. In his most recent role, Peter serves as GM, Safer Gambling at a hospitality and entertainment company, where he leads strategy and programs focused on embedding social purpose at the heart of business. Prior to this,Peter was the Chief Social Purpose Officer & Vice President Player Experience at the British Columbia Lottery Corporation. There he had responsibility for marketing, communications, safer gambling, sustainability and stakeholder relations. At the core of Peter’s work is his personal purpose: to give people the community and confidence required to solve the world’s social and environmental challenges. This commitment has shaped his career and continues to inspire the many people he has worked with around the globe. 👉 If you’re inspired by this conversation, subscribe to the For Love & Money Podcast and explore more resources at thecauseeffect.com.au. Connect with Peter On Linkedin

In this episode of The For Love & Money Podcast, I speak with Abigail Forsyth OAM, co-founder and Managing Director of KeepCup—the company that kickstarted a global revolution in reusable coffee cups and helped change the way we think about single-use packaging. From her early days as a lawyer to co-founding a bustling Melbourne café chain with her brother Jamie, Abigail shares how a growing discomfort with packaging waste led to the creation of KeepCup—the world’s first barista-standard reusable cup. We explore the highs of fast growth, global expansion, and viral adoption, as well as the confronting challenges brought on by COVID, shifting market narratives, and scaling a purpose-led organisation. This is a raw and honest conversation about entrepreneurship, purpose, leadership, and the tension between impact and profitability. Abigail’s insights are as grounded as they are galvanising—and essential listening for anyone building a values-based business that aims to drive real change. 👤 About Abigail Forsyth Abigail is a leader in the global campaign to promote sustainability. Known worldwide for its bright, bold and instantly recognisable reusable cups, KeepCup is a global campaign for reuse. Since launching the world’s first barista-standard reusable cup in 2009, KeepCup is now embraced by reusers the world over, diverting millions of single-use cups daily. KeepCup is in business for better - a certified B Corporation, living wage employer and member of 1% for the Planet, donating at least 1% of global revenue to environmental causes. Following a successful career as a solicitor, Abigail and her brother Jamie set up their own chain of cafes across the city. Alarmed by the amount of disposable packaging being wasted, Abigail started her search for a more sustainable and environmentally conscious way to serve food, and the concept of KeepCup soon became a reality. Abigail has been honoured with an Order of Australia Medal in the General Division, for her years of outstanding service to sustainable design on the Queens Birthday list for 2021. Abigail has opened offices and warehouses in Australia and the UK, and set up hub operations in the USA to service growing consumer demand in over 76 countries around the world, but the business has stayed loyal to its roots. KeepCup’s HQ is located in the Melbourne suburb of Clifton Hill, where Abigail lives with her family. 🔍 In This Episode We Explore: Abigail’s leap from law to entrepreneurship The inspiration behind KeepCup and how it found early traction How KeepCup became a global lifestyle brand with a loyal tribe Navigating major setbacks—from COVID to cultural backlash Why profitability is vital to sustaining purpose Leadership lessons learned through growth, failure and recovery The evolution of KeepCup from innovation to lifestyle The launch of their new campaign, #SipCheck 🔗 Links & Resources 🌐 KeepCup: keepcup.com 📸 KeepCup Instagram: instagram.com/keepcup 🔗 Abigail Forsyth on LinkedIn: linkedin.com/in/abigail-forsyth-68886211 💡 The Cause Effect (Carolyn’s consultancy): thecauseeffect.com.au 🎧 More podcast episodes: Podcast Page | Listen on Spotify | Apple Podcasts

Episode Summary In Part 2 of this two-part feature on Woollahra Council’s transformation, Carolyn speaks with Craig Swift-McNair, the Council’s General Manager. Craig offers a refreshingly candid account of what it takes to embed purpose and values across a whole organisation. He reflects on the early culture challenges, the creation of a new leadership structure, and how trust, honesty and consistency enabled real change to take root. From navigating tough decisions—like a significant restructure—to seeing the payoff in a post-redundancy engagement survey, Craig shares how a unifying purpose helped guide the organisation through both challenge and change. What You’ll Learn in This Episode - How leadership enables culture and values to move beyond strategy documents. - Why organisational transformation requires investment in people. - The challenges of shifting legacy mindsets and breaking down silos. - How a clear purpose and set of values can guide even the most difficult decisions. - The importance of embedding purpose into leadership behaviours, not just branding. - What it looks like to lead with honesty, integrity, and accountability. Key Themes Discussed Aligning a leadership team around shared purpose Leading through transformation and restructure Reimagining culture in a historically siloed organisation Building a respectful, values-led workplace culture The role of storytelling, transparency, and consistency in leadership Why council staff engagement improved after one of the toughest periods Guest Bio Craig Swift-McNair is the General Manager at Woollahra Council in Sydney’s eastern suburbs, a role he commenced in July 2020. Prior to this, he was the General Manager of Port Macquarie-Hastings Council on the mid north coast of NSW, from 2014 to 2020. Craig has spent over 20 years in local government in NSW in a range of roles across three Councils and prior to his time in the public sector, he had a twenty-five-year career in the private sector. Craig is dedicated to giving back to the local government sector and as part of that, he has been on the Board of Local Government Professionals Australia, NSW since 2018 and is currently the Vice President. Craig is focused on building a strengths-based and values-based organisation that delivers on its purpose; provides its people with opportunities to grow in their roles and as individuals, which in turn delivers an improved customer experience and services for our community. Links and Resources Woollahra Council Vision, Mission & Values: Woollahra Council Website Episode 81 (Part 1): Patricia Occelli on Culture, Community & Customer Experience Connect with Carolyn Butler-Madden: LinkedIn | The Cause Effect Explore For Love & Money Podcast: Podcast Homepage Buy Carolyn’s book For Love & Money

Episode Summary In this powerful and deeply thoughtful episode, political economist and changemaker Katherine Trebeck joins Carolyn to explore what it means to build an economy that works for people and planet. Katherine shares her journey from working with Oxfam and Rio Tinto to co-founding the Wellbeing Economy Alliance (WEAll), and how her work is reshaping the way we define economic success.Together, they unpack the shortcomings of our current growth-at-all-costs model and what’s possible when we embrace a wellbeing economy — one designed with purpose, prevention, equity, and people-powered participation at its core. Katherine also reflects on the rise of Trumpism, the role of business in systemic change, and where she finds hope in uncertain times. What You'll Learn in This Episode Why GDP is an outdated and inadequate measure of progress What a wellbeing economy is — and what it looks and feels like in practice The 'four Ps' of a wellbeing economy: Purpose, Prevention, Pre-distribution, and People-powered How businesses can be powerful actors in system change Why the current economic system is driving disconnection and despair The impact of far-right populism and why it signals an urgent need for economic transformation The power of storytelling and imagination in creating systemic change Key Themes Discussed Economic system change and the rise of the wellbeing economy movement False binaries: economy vs society, business vs love Reimagining success: from growth to wellbeing Practical pathways for transforming economic structures The danger of failing systems and the opportunity they create for bold leadership Community, belonging, and the importance of connection in resilience The role of business leaders in shaping a more just and sustainable future Guest Bio Katherine Trebeck is a political economist, writer and advocate for economic system change. She co-founded the Wellbeing Economy Alliance (WEAll) and WEAll Scotland, and played a key role in initiating the Wellbeing Economy Governments (WEGo) partnership. Katherine is Writer-at-Large and Co-Director of the Compassion in Financial Services Hub at the University of Edinburgh, and Strategic Advisor for the Centre for Policy Development. She also serves in advisory and governance roles for numerous progressive economic institutions around the world. Links & Resources Katherine’s website Follow Katherine on LinkedIn Follow Katerine on BlueSky Wellbeing Economy Alliance (WEAll) Katherine’s TEDx Talk: “Why the Future Economy has to be a Wellbeing Economy” Carolyn Butler-Madden on LinkedIn: As mentioned in the episode: Link to video of “Restaurant of Mistaken Orders” The “Deaths of Despair and the Future of Capitalism” book by Anne Case and Angus Deaton More episodes of the For Love & Money Podcast

Episode Summary: Welcome to the For Love and Money podcast, where Carolyn Butler-Madden explores the intersection of business and social purpose. In this episode, Carolyn sits down with Hunter Leonard—business owner, author, speaker, and advocate for ending ageism. As the CEO of Blue Frog Marketing, Hunter has helped over 500 businesses drive strategic growth. He also pioneered solutions for mature professionals transitioning into business ownership. Through his extensive research, bestselling books, and thought leadership, Hunter challenges outdated business norms and offers evidence-based strategies for purpose-driven success. Carolyn and Hunter explore what it truly means to create change through business, from leveraging experience and wisdom to redefining leadership and workplace inclusivity. What You’ll Learn in This Episode: Why experience is an untapped asset in business and how mature professionals can drive innovation. How purpose can be integrated into business strategy for long-term impact. The importance of evidence-based solutions in leadership and decision-making. The role of storytelling in shaping business success and challenging societal norms. How businesses can give back to communities while driving profitability. Key Themes Discussed: Challenging Ageism in Business: Hunter shares how his work empowers mature professionals to thrive in business ownership and leadership. The Power of Experience: Why knowledge and wisdom should be valued assets in driving business growth and innovation. Purpose Beyond Profit: How Hunter integrates purpose into his business strategies while achieving measurable results. Evidence-Based Business Strategy: The importance of research and data in making informed business decisions. Storytelling & Legacy: Hunter’s journey as an author and ghostwriter, helping business leaders shape their narratives and impact. Featured Guest: Hunter Leonard – CEO of Blue Frog Marketing, author of 10 books, business strategist, and advocate for ending ageism in the workplace. Hunter Leonard is a business owner, author and speaker who has developed a significant reputation for outstanding marketing and strategic growth as the CEO of Blue Frog Marketing. Hunter has also been active as an advocate for ending ageism and is achieving this through positive and practical solutions helping mature individuals with business ownership training and work transition programs. His aim is to change the world one mature age individual at a time. Hunter has authored ten books including the Amazon best sellers - The Experience Equation and Generation Experience. Both these books were named as finalists in the Australian Career Book Awards. Red Giraffe was a hot new release on AMAZON in several categories. His organisations have won six major awards for marketing excellence as well as being listed in both the Smart 100 and Cool 100 Awards in 2018. Hunter believes in evidence-based solutions and has surveyed more than 12,000 business owners to develop the services offered by his organisations. He has delivered over 800 seminars and presentations and contributed to over $2 billion in sales growth for his 500+ clients since 2001. Blue Frog Marketing is also active in giving back to the community via pro-bono work for various groups including Landcare, and through donations when new clients are onboarded. He is highly regarded for his warmth, generosity, innovative thinking and his ability to get measurable results for his clients. Hunter is working on book #11 - The 8 Rooms of Business, introducing a new way to become a better business owner. As a ghostwriter, Hunter shares the stories and advice of business and community leaders and a recent project is also a best seller in 8 categories in the USA market. When not running his business, Hunter is a keen bushwalker, musician, photographer and cook. Resources & Links: Blue Frog Marketing – Company Website Hunter Leonard’s Books – on Amazon Connect

In this special episode of For Love & Money, we celebrate the launch of What Is Love, an anthology of unconventional love stories from a global community of storytellers. Host Carolyn Butler-Madden is joined by Rumi Tsuchihashi, the book’s editor, along with contributors Leanne Fournier and Sabah Mirza, to explore the profound role of love in storytelling and life. Through heartfelt conversations and personal readings, this episode delves into the power of love as a force for connection, healing, and transformation. What You’ll Learn in This Episode: How What Is Love came to life through the Story Republic community. Rumi Tsuchihashi’s journey to becoming the book’s editor and her reflections on the power of personal storytelling. The role of love in business and the broader world, as explored by the guests. Deeply personal readings from contributors, sharing their unique perspectives on love. Insights into how storytelling can shift perspectives and open hearts. Featured Guests: Rumi Tsuchihashi – Editor of What Is Love, author of three essay collections, and a contributor to The New York Times’ Tiny Love Stories column. Leanne Fournier – Canadian copywriter, journalist, and storyteller, who shares a deeply personal story of love, resilience, and family. Sabah Mirza – Writer and former corporate professional who rediscovered her love for storytelling and shares an emotionally resonant piece about love, loss, and advocacy. Key Themes Discussed: The underestimated power of love as a motivator in life and business. How stories shape our identities and understanding of love. The importance of listening deeply and telling honest stories. The impact of community and creative expression in fostering human connection. Guest Bios Rumi Tsuchihashi - Editor Rumi Tsuchihashi is an essayist who spreads the word about the life changing joys of all things tiny. Her first book I Want To Remember This: Recognising the Tiny Moments That Make Up a Life, led to her 100-word essay, 'Where Our Palms Touch', getting published the "Tiny Love Stories" column in the New York Times. As an editor and coach, Rumi helps emerging authors put potent stories and pocket-sized books out into the world. Her upcoming book, I Want This for Us: The Tiny Moments That Give Marriage A Chance, connects the dots from heartbreak to second marriage in a series of vignettes. Learn more about Rumi here or visit her nudge newsletter on substack. Leanne Fournier - contributing author Leanne Fournier writes fiction, nonfiction, and poetry in the stunning wilderness of Northwestern Ontario, Canada. Her creative work is infused with vivid imagery and a profound sense of place, evident in her beautifully illustrated poetry collection. The collection explores the contradictions and parallels she sees around human connection and belonging—and is set to be released in 2025. Leanne founded MightyWrite—Write for Business, where she helps clients tell stories with clarity and impact and find their unique voice. A passionate writer and social justice advocate, Leanne publishes stories about the people most often unseen and unheard at mightywrite.substack.com. You can also read more about her work at mightywrite.ca. Sabah Mirza - contributing author Sabah Mirza is a business advisor, facilitator, and writer whose work is grounded in the ethics of human worth and dignity. She creates workshops bringing leaders and teams together to build bridges of empathy, connection, and belonging through interactive games, reflections, and personal story sharing. With a BSME from MIT, an MBA from Stanford University, and decades of personal, professional, and spiritual journeying, Sabah brings a unique, heart-centered approach to professional development and team building. Find Sabah's stories about heart-centered living, learning, and leading at sabahwrites.substack.com. Learn more about Sabah’s workshops at sabahmirza.com. LINKS What Is Love Book Learn more here Buy th