About this episode

Sara King discusses how Intrepid Travel embeds purpose into its business strategy and the impact of these decisions.

EPISODE OVERVIEW What does it look like when purpose isn't a department, a report, or a communications device — but the operating system of an entire business? Sara King is General Manager of Purpose at Intrepid Travel, one of the world's most recognised purpose-led businesses. She's responsible for delivering Intrepid's environmental, social and governance commitments across a remarkable scope: climate action, gender equality, modern slavery, reconciliation, animal welfare and the Intrepid Foundation. This is Carolyn's fourth Intrepid episode — and there's something poetic about it landing at Episode 99. The very first guest on this podcast, back at Episode 2, was Geoff Manchester, co-founder of Intrepid. Some organisations just keep giving you things worth talking about. In this conversation, Sara and Carolyn explore what it truly means to embed purpose into business strategy — not as an add-on, but as the guide for every significant decision the business makes. Including some very difficult ones. WHAT YOU'LL LEARN IN THIS EPISODE Why Sara describes her role not as a purpose leader, but as a facilitator of others creating impact — and why that distinction matters How Intrepid…

People in this episode

Host: Carolyn Butler- Madden

Guest: Sara King

Topics covered

• purpose-led business
• environmental commitments
• social impact
• business strategy
• travel industry
• corporate responsibility

Keywords

• Intrepid Travel
• purpose
• business strategy
• environmental impact
• social governance
• travel
• corporate responsibility

Mentioned in this episode

Organizations: Intrepid Travel, Intrepid Foundation, Intrepid, Antarctica

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