Ep165 How AI is transforming hospitality franchising ft. Joe Rossi, Town and Country Pizza and Pasta

Ep165 How AI is transforming hospitality franchising ft. Joe Rossi, Town and Country Pizza and Pasta

July 5, 2026 · 12 min · Episode 166

About this episode

Joe Rossi discusses how AI is enhancing the hospitality experience at Town and Country Pizza and Pasta.

Joe Rossi is the managing director of Town and Country Pizza and Pasta, a 36 year old Victorian founded franchise brand with 14 high volume locations across Victoria and Western Australia. A finalist at the FCA Awards for franchise innovation, Joe leads a business that blends traditional hospitality values with a genuinely tech forward approach to operations, training and customer experience. In this episode of the Franchise Everything Podcast, recorded at the FCA Franchise Forum on the Gold Coast, Joe breaks down how Town and Country Pizza and Pasta is using AI not to replace hospitality but to strengthen it. TIMESTAMPS 0:00 Welcome and guest introduction Joe Rossi managing director of Town and Country Pizza and Pasta 0:43 Town and Country Pizza and Pasta: a 36 year old brand with 14 locations across Victoria and Western Australia 1:23 The national growth strategy and what it means to be a traditional brand with a tech forward mindset 2:04 How technology evolved in the business before and through COVID and why the fundamentals of hospitality must not be lost 3:37 Why Town and Country focuses on high volume per location over simply chasing store count 4:24 How AI is being used…

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