About this episode

This episode discusses how AI is transforming franchise coaching by providing real-time insights and enhancing human relationships in franchising.

Artificial intelligence is reshaping franchising by turning data into real-time insights that improve performance and strengthen relationships. In this episode of FranchiseU!, Dr. Kathy Gosser speaks with Mike Skitzki , COO of Goldfish Swim School , and Gary Liskovich, CEO of Harmonize , about how AI is transforming franchise coaching. They discuss how systems are moving beyond dashboards to analyze both structured data and call notes, allowing franchise business coaches to focus less on spreadsheets and more on supporting franchisees. The conversation highlights how AI uncovers patterns across locations, improves conversion and retention, and enhances collaboration without replacing the human element central to franchising. Mike Skitzki is a franchise operator known for scaling multi-unit systems through disciplined execution and strong unit economics. As COO, he oversees operations, technology, and performance across 200+ locations and more than 200,000 weekly lessons. His background includes leadership roles with Franworth, TITLE Boxing Club, and Belfor Franchise Group. Gary Liskovich, an engineering graduate of Rensselaer Polytechnic Institute, previously worked at Deloitte…

People in this episode

Host: Dr. Kathy Gosser

Guests: Mike Skitzki, Gary Liskovich

Topics covered

• AI in franchising
• franchise coaching
• data insights
• human-centered decision-making
• business performance
• franchise relationships

Keywords

• artificial intelligence
• franchise coaching
• data analysis
• business performance
• franchise relationships
• human element
• conversion
• retention

Mentioned in this episode

Organizations: Goldfish Swim School, Harmonize, Franworth, TITLE Boxing Club, Belfor Franchise Group, Deloitte, Evolution IQ

Places: Rensselaer Polytechnic Institute

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