About this episode

Dr. Kathy Gosser interviews Kevin and Kayla Curtis about their transition from college athletics to multi-unit franchise ownership with Orangetheory Fitness in Phoenix.

In this episode of FranchiseU!, Dr. Kathy Gosser interviews Kevin and Kayla Curtis about their journey from athletics, coaching, and education into multi-unit franchise ownership with seven Orangetheory Fitness studios across the Phoenix, Arizona metro area. Kevin, a former NFL player and longtime collegiate football coach, and Kayla, a former Fresno State basketball player, educator, and coach, discuss how they stepped away from the demanding world of college athletics to build a business focused on family, leadership, health, and long-term impact. The conversation explores why franchising appealed to them as entrepreneurs, particularly the structure, brand recognition, marketing support, and operational systems provided by Orangetheory Fitness. Kevin and Kayla explain the unique Orangetheory workout experience, including coach-led group fitness classes, heart-rate based performance tracking, and scalable workouts designed for all fitness levels. Listeners will also hear valuable insights into multi-unit franchise leadership, team communication, accountability, and creating a people-first culture across seven locations in the competitive Phoenix fitness market. The Curtises…

People in this episode

Host: Dr. Kathy Gosser

Guests: Kevin Curtis, Kayla Curtis

Topics covered

• franchising
• fitness entrepreneurship
• multi-unit operations
• leadership development
• family business
• community impact

Keywords

• franchising
• Orangetheory Fitness
• multi-unit franchise
• fitness
• leadership
• entrepreneurship
• family business
• community impact

Mentioned in this episode

Organizations: Orangetheory Fitness

Places: Phoenix, Arizona, Fresno State

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