About this episode

Neil Hoyne discusses the importance of understanding business problems before adopting AI strategies.

When every leader is being told to “have an AI strategy,” where do you actually start? Neil Hoyne—Google’s Chief Strategist and author of Converted—joins Jennifer Colosimo to reframe the conversation around what really drives growth. Drawing on two decades in rooms with CEOs, boards, and frontline teams, Neil explains why the first question isn’t which AI model to buy, but what business problem you’re trying to solve and how you’ll deploy limited resources to capture real opportunities. He talks about the psychology of data—why even the most sophisticated leaders override it, how metrics get weaponized into sales pitches, and what it takes to build disciplined experimentation instead. Neil also shares how to reconnect spreadsheets to the human stories behind them, design standards for “how much data is enough,” and use AI as a tool in service of clear strategy rather than a shiny object that drives it. AI Transformation and the Human Imperative: https://resources.franklincovey.com/c/tlg-ai-transformation-human-imperative?x=j4G37p&lb-mode=overlay As a global leadership and organizational performance partner, we give strategy the human edge™. For 40 years, FranklinCovey has helped…

People in this episode

Host: Jennifer Colosimo

Guest: Neil Hoyne

Topics covered

• AI strategy
• data psychology
• business growth
• leadership
• experimentation
• human stories

Keywords

• AI
• data
• leadership
• business strategy
• experimentation
• growth
• metrics

Mentioned in this episode

Organizations: Google, FranklinCovey

Books & works: Converted

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