
Don't Charge by Hour or Project. Do this...
From Freelance to Founder by Millo
April 13, 2026 · 17 min
About this episode
This episode discusses the importance of value-based pricing over hourly or project-based pricing for freelancers.
Lanya has a freelance project in front of her, she’s estimated the hours, and her client is open to either hourly or project-based pricing—so now what? Preston and Clay make the case that the real question isn’t hourly vs. project-based at all. It’s about understanding the value you bring to the table and pricing accordingly. From the mechanics of asking the right discovery questions to the mindset shift that separates six-figure freelancers from the rest, this episode breaks down the art of value-based pricing in a way that actually makes sense. Support our show sponsors → https://freelancetofounder.com/sponsors Submit your own question → https://freelancetofounder.com/ask Check out Clay's business → https://golinus.com Learn more about your ad choices. Visit megaphone.fm/adchoices
People in this episode
Host: Preston
Topics covered
- value-based pricing
- freelancing
- client relationships
- business strategy
Keywords
- pricing strategy
- discovery questions
- six-figure freelancers
Mentioned in this episode
Products: Golinus
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