About this episode

Blair Hefty discusses his career in public relations and the evolution of the industry over the past 20 years, along with insights on the trucking and motor sports industries.

Blair Hefty, senior media manager at Coyne PR, talks about his career in public relations, how things have changed in in that industry in the past 20 years and his love of the motor sports industry. He also talks about the importance of the personal touch in business, the need for in-person events, what he likes about the trucking industry, what frustrates him about it and how we should deal with change. He also shares his thoughts on what makes a good event, including the mixing business with some social and fun time.

People in this episode

Host: Mike Roeth

Guest: Blair Hefty

Topics covered

• public relations
• motor sports
• trucking industry
• business events
• change management

Keywords

• public relations
• motor sports
• trucking
• business events
• change management
• Coyne PR

Mentioned in this episode

Organizations: Coyne PR

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