Ep. 129: Susan Fall – LaunchIt PR
From Freight Efficiency with NACFE‘s Mike Roeth & Friends by NACFE
February 3, 2026 · 25 min · Episode 130
About this episode
Susan Fall discusses her experiences in telematics and the importance of marketing in the trucking industry.
Susan Fall, owner of LaunchIt PR, talks about her work during the pioneering days of telematics in trucking, the importance of messaging when introducing a product and she shares some of her success stories with clients. She also talks about why it’s wrong to cut marketing and PR when times are slow and she offers advice to both tech companies and fleets to help the industry stay strong.
People in this episode
Host: Mike Roeth
Guest: Susan Fall
Topics covered
- marketing
- public relations
- telematics
- trucking industry
- business strategy
Keywords
- telematics
- trucking
- marketing
- public relations
- LaunchIt PR
- NACFE
- business strategy
Mentioned in this episode
Organizations: LaunchIt PR, NACFE
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