How LLMs Change Your Website Strategy ft. Juliana Jackson
From From A to B by Shiva Manjunath
May 13, 2026 · 41 min · Season 4 · Episode 5
About this episode
Juliana Jackson discusses the impact of LLMs on user behavior and website strategy.
Juliana "Run the Jewels" Jackson is someone who I consider a thought leader in the AI/digital marketing space, and I needed her POV on how to understand the impact of LLMs to user behavior. So I had her on the pod. And she shared some insightful information into how LLMs actually work, how it's meaningfully (or maybe not so meaningfully) changing behavior, and what you should be doing about it. (PS vote for me for a thought leadership award for Kameleoon https://tinyurl.com/voteforshiva) We got into: - How LLMs are evolving user behavior on your site, and what you really should be focusing on (spoiler: it's not what you think...) - Are we putting too much confidence in AI? (and how do we right-size it) - How LLMs are free research for you (and how to utilize it better) Go follow Juliana on LinkedIn: https://www.linkedin.com/in/juliana-jackson/ And subscribe to her newsletter (it's amazing): https://julianajackson.substack.com/ Also go follow Shiva Manjunath on LinkedIn: https://www.linkedin.com/in/shiva-manjunath/ Subscribe to our newsletter for more memes, clips, and awesome content! https://fromatob.beehiiv.com/
People in this episode
Host: Shiva Manjunath
Guest: Juliana Jackson
Topics covered
- LLMs
- user behavior
- digital marketing
- AI confidence
- website strategy
Keywords
- LLMs
- user behavior
- digital marketing
- AI
- website strategy
- thought leadership
- research
Mentioned in this episode
Organizations: Kameleoon, LinkedIn, Substack
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