From A to B

In this episode, Shiva Manjunath and Slobodan Manić go over the important lessons the Knicks (winning in 5) taught us about B2B. It's a super serious episode and we go in depth with a LOT of important things you need to learn, and know, about B2B.

Problematic stakeholders could be convinced if they... just got data. Right? Nope. Sometimes it's deeper than that. You gotta understand what makes them tick. Is it data? Is it optics? Maybe you should be running heuristic audits on your stakeholders instead of your website...In the second time EVER, someone else has changed my mind on something. Leave it to "Kingpin" Finn McKenty, who's apparently gone from Punk Rock MBA to Finn McKenty PhD, to change my mind.We got into:- How YouTubers are more data driven than your own CEO (lol)- Why you should be running heuristic audits not JUST on your website, but on the stakeholders you interact with (and tips to do so effectively)- Finn gives some general life advice on learning to let go (important when many product and CROs don't have autonomy to actually impact anything)Timestamps:00:00 Episode Start2:46 The analogy of CRO and "Gym" goes so deep6:25 Even YouTubers are data driven11:20 People who don’t buy into “experimentation” just optimize for different metrics than you14:28 Psychology of UXers vs. Product/CRO (Finn low key is a psychologist now)20:01 Running heuristic audits on… stakeholders? (yes - it’s a good idea)25:07 Optimization sometimes means optimizing for ‘helping people’ (not metrics)30:16 Sometimes, CROs gotta play the politics game35:13 Finn offers sage advice in learning how to let go (CROs need to hear this)49:06 Preach: Samuele MazzantiGo follow Finn McKenty on LinkedIn: https://www.linkedin.com/in/finnmckenty/ And go subscribe to his newsletter:https://finnmckenty.beehiiv.com/ Go check out Samuele Mazzanti's post too: https://tinyurl.com/FromAtoB-SamueleAlso go follow Shiva Manjunath on LinkedIn: ⁠https://www.linkedin.com/in/shiva-manjunath/⁠Subscribe to our newsletter for more memes, clips, and awesome content! https://fromatob.beehiiv.com/And go get your free ticket for the Women in Experimentation - you might even be entered to win some From A to B merch! : https://tinyurl.com/FromAtoB-WIE

It happens rarely, but somehow Linda was able to change Shiva's mind this podcast. And we got it ON THE RECORD. What did she change his mind on? Linda "The Winna" Bustos brought some compelling conversation to the fact that company CAN differentiate in 'cookie cutter' websites (e.g. Shopify) in really, really creative ways. We got into: - The importance of copy when you're using a generic 'cookie cutter site' (e.g. Shopify templates)- Letting your brand shine through to help you differentiate (including some hilarious examples of how some brands have accomplished this)- Cool trends Linda has been seeing in ecom spaceTimestamps:00:00 Episode Start2:58 Shopify Is Basically A "Paint By Numbers" Website Generator7:41 Using Shopify When Your Product Truly Is Unique9:53 Tips On Stand Out From The Crowd On Product Pages12:40 Mattresses Is An Industry To Keep An Eye On18:56 Shiva Glazing Liquid Death (For A Good Reason Though)21:23 Other Creative/Creative Brands Which Have Done Cool Shit27:44 Make Your Copy Memorable (And Palace Has Amazing Copy)30:30 How Do Luxury Brands Differentiate?36:01 Product Finders Can Be A Differentiator41:03 Do Better Competitor Comparison ChartsGo follow Linda on LinkedIn: https://www.linkedin.com/in/lindabustos/And check out her website Ecom Ideas: https://ecomideas.com/Also go follow Shiva on LinkedIn: ⁠https://www.linkedin.com/in/shiva-manjunath/⁠Subscribe to our newsletter for more memes, clips, and awesome content! https://fromatob.beehiiv.com/If you have listener questions, submit them at https://tinyurl.com/askfromatob for a chance to be featured too!

How many of y'all feel a bit nervous about going to in-person conferences / networking events? André Morys and I have been there before. Would you believe that "Sensei" André is actually an introvert?! Could've fooled me 👀I wanted to get feedback from someone who RUNS conferences to figure out what tips and tricks we can utilize to get the most out of in-person events, ESPECIALLY coming from two people who are actually pretty introverted (if you can believe it...)We got into: - Tips for introverts to "get out of your own head" at conferences / in-person events- Feeling imposter syndrome at conferences (and how to break the nasty mental hold it has on you)- Being curious about everyone and everything is probably the BIGGEST tip you can take awayTimestamps:00:00 Episode Start3:32 Rules for Conferences (NOT Tips - obey these always) 9:01 How to Be Your Authentic Self At Conferences 12:54 Tips for Introverts at In-Person Events / Conferences18:24 Feeling Imposter Syndrome at Conferences27:05 Don't Overthink - Just Be Curious (When Interacting With Humans lol)29:32 More Tips for Introverts (And Extroverts - It’s Your Job to Help Introverts)37:40 How Do You Shut People Up Who Just Keep Flexing / Selling50:00 Pace Yourself - The Value of Conferences Happens AFTER The Talks Go follow André on LinkedIn: https://www.linkedin.com/in/andre-morys/And if you're interested in signing up for the GMS conference (using the promo code André shared in the episode, which to remind y'all I get 0 kickbacks or dollars from lol) - go buy a discounted ticket! https://www.growthmindedsuperheroes.com/home Subscribe to our newsletter for more memes, clips, and awesome content! https://fromatob.beehiiv.com/Also go follow Shiva on LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/shiva-manjunath/⁠If you have listener questions, submit them at https://tinyurl.com/askfromatob for a chance to be featured too!

"Running a Solo CRO program is easy"- No one ever, in the history of the world Erika Sentz (nicknamed "pancakes" for a very good reason...) and Shiva Manjunath have seen their fair share of Solo CRO programs, and wanted to go into tangible tips and tricks you can take away to action TODAY to help you have less stress and get more done as the only person managing that program. We got into: - The importance of building and maintaining relationships as you scale your program. And how exactly to do this!- Where "delegation" can actually be a core unlock to maintaining your sanity AND improving the quality of experimentation- Communication is maybe the most important thing when you're all alone lol- CRO is like.... making pancakes?! Yes. Yes it is.Timestamps:00:00 Episode Start3:00 The Hardest Thing About Being a Solo CRO8:17 Auditing Your Own Program Is Key11:34 Importance of Expectation Setting with Stakeholders17:16 Erika Keeps Talking About Pancakes21:12 Topic Detour: A/B testing PEOPLE on Websites22:51 Communication as a Solo CRO32:26 Building Relationships is The Biggest Unlock42:09 “PREACH” : Natalie A. ThomasGo follow Erika on LinkedIn: https://www.linkedin.com/in/erikasentz/And go show Natalie some love on her LinkedIn Post: https://tinyurl.com/FromAtoBNatalieIf you like this content, go nominate us for a community award at: https://experimentationcultureawards.com/ Subscribe to our newsletter for more memes, clips, and awesome content! https://fromatob.beehiiv.com/If you have listener questions, submit them at https://tinyurl.com/askfromatob for a chance to be featured too!

Pretty simple to make a hypothesis, right? If/Then statement, and boom, done. I already did most of the hard work in just having the framework.Not quite.A lot of work (and pre-work) SHOULD go into making a hypothesis, so that it can go from a "meh" but functional hypothesis, to a hypothesis that not only drives results, but trust in your experimentation program too! And bonus: Juliana "Run the Jewels" Jackson offers 2 columns / buckets of info you probably never considered which should be available for stakeholders to improve on the presentation of the hypothesis and test doc as a whole. We got into: - What exactly IS a hypothesis (good AND bad) - Why your hypotheses actually suck (and how to make it better)- Going beyond the hypothesis to make sure your test ideas are matching what stakeholders are looking forTimestamps:00:00 Episode Start07:24 Hypotheses Need to Reflect What the Business Truly Cares About12:54 Example of a GOOD Hypothesis20:21 Do Hypotheses Need to Be MORE Tactical? Or More Strategic? (In Their Wording?)27:18 Juliana's Two "Can't Miss" Buckets of Information You MUST Have for Every Test34:31 Shit You Need to Know: Haley CarpenterGo follow Juliana on LinkedIn, and check out her amazing “Standard Deviation Podcast” too!- https://www.linkedin.com/in/juliana-jackson/- https://www.linkedin.com/company/standard-deviation-podcast/ Make sure you go follow Haley and check out her post too! https://tinyurl.com/FromAtoBHaleySubscribe to our newsletter for more memes, clips, and awesome content! https://fromatob.beehiiv.com/If you have listener questions, submit them at https://tinyurl.com/askfromatob for a chance to be featured too!

What does it ACTUALLY mean to be "data driven", and are #CROs adequately data driven? Should we be MORE data driven? Are there some opportunities for us to actually leverage intuition more? Will Shiva keep asking Bhavik "The Sick" loaded questions?Short answer? Yes. Bhavik "The Sick" Patel and Shiva Manjunath discuss this pretty interesting topic, which may seem controversial, but there is actually a decent amount of truth to it. We got into: -What it ACTUALLY means to be data driven. Spoiler: the bar is pretty freaking high- Where are the legitimate (and not so legitimate) ways to utilize "intuition" in the CRO process- Your coworkers with domain expertise MAY have a point to override (some) data. As long as it's not entirely ego driven, we should hear them out!To be clear - we definitely aren't saying "throw away all data and never use it - trust intuition always forever for everything". There is some middle ground to be had, with some very legitimate reasons (some practical, some not) to introducing 'expertise' into the conversation IN ADDITION with data. There is always some middle ground 🙈 Timestamps:00:00 Episode Start02:39 Picking The Wrong Metrics = Not Data Driven6:25 Being "Data Driven" is a High Bar to Clear13:09 Do CROs NEED to be... TOO Data Driven?19:13 When the Results Don't Align With Basic Intuition (e.g. Twyman's law)24:22 Post-Production Shiva Clarifies what HARKing Really Means33:13 A Good CRO Has A Healthy Amount of Skepticism - Even When The Results Make Sense43:03 Shit You Need to Know: Nils StotzGo follow Bhavik LinkedIn.- https://www.linkedin.com/in/dodonerd/Make sure you go follow Nils Stotz and check out his post too! https://tinyurl.com/FromAtoBNilsSubscribe to our newsletter for more memes, clips, and awesome content! https://fromatob.beehiiv.com/If you have listener questions, submit them at https://tinyurl.com/askfromatob for a chance to be featured too!