About this episode

This episode discusses the importance of email as a brand-building tool and offers strategies for effective email marketing.

With 13+ years of experience, she reveals why buying lists destroys your brand reputation, how to create irresistible lead magnets that feel on-brand, and the smart automations and segmentation that make every subscriber feel personally known. From welcome series tailored to signup source to connecting email seamlessly with your wider brand strategy, this episode gives you the playbook to stop treating email as an afterthought and start using it as a core Wunderbrand asset. The Value Right Now Email still delivers a 35:1 ROI and is the quiet channel where real brand relationships are built and protected — especially when every other platform changes algorithms overnight. Guest Links Website: bylorengene.com LinkedIn: Lauren Luedeke Connect with me on: All my links Become a guest Sign up for Riverside Get Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

People in this episode

Host: Nicholas Kuhne

Guest: Lauren Luedeke

Topics covered

• email marketing
• brand building
• lead magnets
• automation
• segmentation

Keywords

• email marketing
• brand reputation
• lead magnets
• automations
• segmentation
• ROI
• Wunderbrand

Mentioned in this episode

Organizations: Simplecast, AdsWizz, bylorengene.com

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