Why Persuasion Skills Will Change Your Entire Career Trajectory
About this episode
Patrick van der Burght discusses the importance of persuasion skills in shaping career trajectories.
From his early discovery of Dr. Robert Cialdini’s work 26 years ago, Patrick has dedicated his career to teaching the science of influence that actually works. As a certified trainer, coach, and author of How to Hear Yes More Often , he equips professionals and young adults with tools for clearer, more impactful communication. The core takeaway? Most decisions (90-95%) happen via our fast, intuitive System 1 brain. Learning Cialdini’s principles lets you give people the mental shortcuts they need to say yes quickly and confidently—whether in job interviews, sales, negotiations, or everyday life. In an AI-driven world where interpersonal skills rank as a top-3 priority, starting early can dramatically alter your career trajectory and avoid years of wasted effort. Guest Links: Website: ethicalpersuasion.com.au Podcast: Ethical Persuasion Unlocked Book: How to Hear Yes More Often Edit your podcasts like a pro: https://get.descript.com/mrzy10nwivuq Join me as a guest or start your podcast journey: https://www.joinpodmatch.com/nickkuhne *Timestamps: 00:00 – Introduction to ethical persuasion with Patrick van der Burght 00:59 – Patrick’s “aha” moment with Cialdini’s work 01:35 –…
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