About this episode

Jenn Saesue and Chat Suansilphong discuss their unique approach to building a Thai restaurant empire by rejecting traditional norms.

What if the fastest way to stand out in a crowded market is to say no to the one thing everyone expects? Jenn Saesue and Chat Suansilphong didn’t just open another Thai restaurant, they rejected the playbook entirely. No pad thai. No bloated menu. Just a clear point of view and the conviction to back it up. In this episode, we get into how complementary skill sets—not identical ones—became their competitive edge, why hiring experts early (especially around money) gave them control instead of costing it, and how they used data like a weapon to run smarter, not harder. If you’re tired of playing it safe and blending in, this is the conversation that will challenge how you build, hire, and position your brand. To learn more about Fish Cheeks and Bangkok Supper Club, visit fishcheeksnyc.com and bangkoksupperclubnyc.com . _________________________________________________________ Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

People in this episode

Host: Josh Kopel

Guests: Jenn Saesue, Chat Suansilphong

Topics covered

• restaurant strategy
• entrepreneurship
• data-driven decisions
• branding
• Thai cuisine

Keywords

• Thai restaurant
• entrepreneurship
• branding
• data strategy
• restaurant marketing

Mentioned in this episode

Organizations: Fish Cheeks, Bangkok Supper Club

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