FULL COMP: The Voice of the Restaurant Industry Revolution

What if the biggest mistake in your business model is having a fixed address?Most operators spend their careers fighting for foot traffic. Michael Russo went the other direction. As the Chief Growth Officer of Wild Bill’s, he bought a veteran-founded craft soda brand and scaled it into a 60-wagon franchise popping up at over 500 events a year nationwide.In this conversation, we get into why going where your customers already are is more scalable than trying to attract them, how to fail with discipline instead of just failing fast, and why direct customer conversations will teach you more than any analytics dashboard.If you're rethinking your revenue model or looking for a smarter path to scale, this one is worth your time.To learn more about Wild Bill’s and their franchise opportunities, visit drinkwildbills.com._________________________________________________________Today's episode was brought to you by Square. If you want restaurant tech that actually supports how you run your restaurant, find out how Square can help at square.com/goodstuff.Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

What if the real advantage isn’t better strategy… it’s faster action?Matt Jozwiak, founder of Rethink Food, built a movement by rejecting perfection and embracing momentum. From washing dishes to working in the world’s best kitchens, Matt shares how a bias toward action—not credentials—became his edge.In this conversation, we get into why failure is the fastest teacher you’ll ever have, how telling a simple story unlocked millions in funding, and the operational shift that turned struggling restaurants into partners in solving food insecurity.This episode is a masterclass in execution, iteration, and building something that actually works, especially when the industry needs it most.To learn more about Rethink Food and their work paying independent restaurants to feed people in need, visit rethinkfood.org._________________________________________________________Today's episode was brought to you by Square. If you want restaurant tech that actually supports how you run your restaurant, find out how Square can help at square.com/goodstuff.Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

What if the most powerful marketing channel in restaurants isn’t ads, email, or social media, but the people already influencing where your guests eat?Vince Wang believes that’s exactly the case.As the force behind Mustard, Vince is applying the discipline of performance marketing to one of the most chaotic channels in hospitality: influencer marketing.In this conversation, we get into why influencer marketing may be the most underpriced performance channel in the industry, why micro-creators often outperform celebrity influencers, and how data—real data—can turn content into predictable growth.If you’re tired of marketing that feels like guesswork, this conversation shows what happens when you start measuring what actually works.To learn more about Mustard and how they’re turning influencer marketing into a measurable performance channel for restaurants, visit mustard.love._________________________________________________________Today's episode was brought to you by Square. If you want restaurant tech that actually supports how you run your restaurant, find out how Square can help at square.com/goodstuff.Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

What if the future of restaurants isn’t smaller, faster, and cheaper—but louder, warmer, and more human?While everyone else is shrinking footprints and racing to the bottom on price, John Tilley is rebuilding the pizza parlor.In this conversation, we unpack why he believes the future of restaurants isn’t frictionless, it’s emotional. He shares how nostalgia became strategy, why discounting is a death spiral, and what it really means to act like an owner instead of a manager with equity.If you’re wondering how to compete in a louder, leaner market, this episode is a masterclass in zigging while everyone else zags.To learn more about Shakey’s and see how they’re reimagining the classic pizza parlor experience, visit shakeys.com._________________________________________________________Today's episode was brought to you by Square. If you want restaurant tech that actually supports how you run your restaurant, find out how Square can help at square.com/goodstuff.Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

What if the reason your restaurant feels complicated… is because you never questioned the system you inherited?Angell Tsang didn’t come up in restaurants, he came up in tech. So when he got pulled into launching a Chinese takeout concept in Austin, he didn’t start with a POS, a lobby, or third-party apps. He started with a browser and a blank page.In this conversation, we get into how Angell built a cloud-based restaurant before “ghost kitchens” were a trend, why rejecting cash and eliminating legacy hardware gave him control, and how borrowing D2C marketing strategies from e-commerce unlocked predictable, data-driven growth.This is a masterclass in first principles; proof that when you stop copying the industry and start interrogating it, you can build something simpler, smarter, and far more profitable.To see how Tso Chinese Takeout built a browser-first, delivery-driven restaurant model, visit tsochinese.com_________________________________________________________Today's episode was brought to you by Square. If you want restaurant tech that actually supports how you run your restaurant, find out how Square can help at square.com/goodstuff.Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

What if the reason you’re not more profitable isn’t effort, but clarity on what to fix next?As CEO of Lavu and the force behind Marty, an AI layer built for operators, Saleem isn’t interested in prettier dashboards or yesterday’s reports. He’s focused on something far more dangerous—and far more valuable: telling you exactly what to fix today to put more cash in your bank account tomorrow.In this conversation, we get into why POS is already commoditized, why most data tools create the illusion of control, and how AI can surface the three decisions that actually move the needle. If you’re tired of tracking problems instead of solving them, this conversation is your wake-up call.To learn more about Lavu, visit lavu.com._________________________________________________________Today's episode was brought to you by Square. If you want restaurant tech that actually supports how you run your restaurant, find out how Square can help at square.com/goodstuff.Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

What if your restaurant wasn’t just a place to eat, but a world people stepped into to feel something?Brandon Hoy didn’t set out to build a pizza place, he set out to create a party, a refuge, a piece of living art in a neighborhood hungry for connection. As co-founder of Roberta’s, he tapped into timing, tribe, and a radical commitment to craft to turn a scrappy Bushwick pizzeria into a cultural institution.In this conversation, we get into why community beats marketing, how mythology makes brands magnetic, and why defining what your restaurant means matters more than what it serves. Brandon breaks down the tension between consistency and evolution, and why the brands that survive are the ones willing to move with the wind.If you’re building more than a menu—if you’re building a movement—this conversation is for you.To learn more about Roberta’s and explore what they’re building next, visit robertaspizza.com._________________________________________________________Today's episode was brought to you by Square. If you want restaurant tech that actually supports how you run your restaurant, find out how Square can help at square.com/goodstuff.Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com

I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I talk about one of the biggest bottlenecks in restaurant leadership. When your team constantly comes to you with problems but no solutions, you become the ceiling of your business. If everything runs through you, growth slows down fast.I break down what I call the 1-3-1 rule, a simple framework that trains your team to think critically instead of outsourcing decisions upward. When someone brings a problem, they also bring one clear issue, three possible solutions, and one recommendation. This shifts your culture from dependency to ownership.We also dig into how better communication and operational discipline create faster decision making and stronger leaders inside your restaurant. If you want a team that solves problems without waiting on you, this is where you start. TakeawaysDid the year actually pay you or just add stress?January sets the pattern for the year ahead.The 1-3-1 rule encourages independent problem-solving.Train your team to think critically about solutions.Empower staff to present problems with solutions.Effective communication reduces management burden.Operational efficiency is key to restaurant success.Utilize free resources for restaurant growth.Engage with the audience for feedback and questions.Building a sustainable restaurant requires strategic thinking.Chapters00:00 Introduction to Restaurant Challenges02:33 The 1-3-1 Rule for Problem Solving05:23 Empowering Your Team to Think IndependentlyIf you’ve got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.