About this episode

Phillip and Nicole discuss the future of commerce with Ashish Gupta at Google Marketing Live 2026.

Recorded live at Google Marketing Live 2026, Phillip and eCommerce reporter Nicole Silberstein sit down with Ashish Gupta, VP & GM of Merchant Shopping at Google, who is behind the foundational commerce infrastructure powering the Shopping Graph and Universal Commerce Protocol. Gupta breaks down the GML announcements: UCP's expansion beyond shopping into hotels and food delivery, the multi-item Universal Cart that spans Search, Gemini, YouTube, and Gmail, and why the future of agentic commerce still depends on merchants nailing the fundamentals.

People in this episode

Host: Phillip Jackson

Guests: Nicole Silberstein, Ashish Gupta

Topics covered

• eCommerce
• Google Marketing Live
• Universal Commerce
• Shopping Graph
• agentic commerce

Keywords

• eCommerce
• Google
• Universal Cart
• Shopping Graph
• agentic commerce

Mentioned in this episode

Organizations: Google, Merchant Shopping, Shopping Graph, Universal Commerce Protocol

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