Nearly 1B Strong: Snapchat Has Retail’s Most Overlooked Audience

About this episode

Sid Malhotra discusses how Snapchat's audience has evolved and its implications for retail and marketing.

Snap, Inc.'s Sid Malhotra makes the case that the platform most brands wrote off as "babies and teens" has quietly grown up. Now, commerce is migrating into these private, conversational spaces where nearly one billion users actually spend their time. We dig into why the traditional funnel no longer holds consumers’ nuanced behaviors, how creators and chat shape decisions long before the last click, and what AI Sponsored Snaps mean for brands willing to be the answer rather than just another link.

People in this episode

Hosts: Phillip Jackson, Brian Lange

Guest: Sid Malhotra

Topics covered

• Snapchat
• retail
• commerce
• consumer behavior
• AI
• marketing

Keywords

• Snapchat
• retail audience
• consumer behavior
• AI Sponsored Snaps
• marketing strategies
• private spaces
• conversational commerce

Mentioned in this episode

Organizations: Snap, Inc.

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