Netflix is Going Beyond the Screen — Greg Lombardo

About this episode

Greg Lombardo discusses Netflix's innovative approach to creating real-world experiences based on popular shows.

Greg Lombardo, Vice President of Experiences Creative & Production at Netflix, takes us inside the thinking behind Netflix House and the company’s growing slate of real-world experiences. From Stranger Things to Bridgerton to Squid Game , Greg and his team are translating global hits into physical environments you can step into, through immersive worlds, live experiences, and themed dining. He shares how Netflix approaches experience design, what audiences are really looking for beyond the screen, and why these spaces are becoming a powerful extension of storytelling. With a background spanning 20th Century Fox, Universal Studios, and BRC Imagination Arts, Greg brings a unique perspective on where entertainment, design, and culture are headed next. To learn more, visit our website at fost.org . To get your copy of Charlie’s book, The Future of Storytelling , visit thefutureofstorytelling.com/home . -- © 2026 Future of StoryTelling, Corp. Produced by Future of StoryTelling, Corp. 124 West 13th Street New York, NY 10011 Founder and CEO, Charles Melcher Director, Carolyn Merriman Assistant Producer, Tsuki Carlson in collaboration with Charts & Leisure Founder, Jason…

People in this episode

Host: Charles Melcher

Guest: Greg Lombardo

Topics covered

• experience design
• immersive worlds
• live experiences
• storytelling
• entertainment
• cultural trends

Keywords

• Netflix
• Greg Lombardo
• immersive experiences
• Stranger Things
• Bridgerton
• Squid Game
• experience design

Mentioned in this episode

Organizations: Netflix, 20th Century Fox, Universal Studios, BRC Imagination Arts

Books & works: Stranger Things, Bridgerton, Squid Game

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