The 4 Elements of Transformative Experience — Margaret Kerrison, Revisited
From Future of StoryTelling (FoST) by Future of StoryTelling
February 19, 2026 · 32 min
About this episode
The episode revisits a conversation with immersive storyteller Margaret Kerrison about creating narrative experiences for the Star Wars: Galactic Starcruiser at Disney World.
We’re revisiting our conversation with writer and immersive storyteller, Margaret Kerrison, an episode first recorded following the launch of the ambitious Star Wars: Galactic Starcruiser experience at Disney World in Florida. As a key architect of its narrative and characters, Margaret offers a behind-the-scenes look at what it takes to create immersive story worlds. We explore the craft of writing for immersive experiences, and how it demands a distinctive creative approach — one rooted in world-building, collaboration, and audience agency. To learn more, visit our website at fost.org . To get your copy of Charlie’s book, The Future of Storytelling , visit thefutureofstorytelling.com/home . -- © 2026 Future of StoryTelling, Corp. Produced by Future of StoryTelling, Corp. 124 West 13th Street New York, NY 10011 Founder and CEO, Charles Melcher Director, Carolyn Merriman Assistant Producer, Tsuki Carlson in collaboration with Charts & Leisure Founder, Jason Oberholtzer Producer, Meghal Janardan Editor, Garrett Crowe Mix and Music, Michael Simonelli With special thanks to Margaret Kerrison, Madison Brown, Lor Simpson, David Gray, Bonnie Eldon, and Megan Worman.
People in this episode
Host: Charles Melcher
Guest: Margaret Kerrison
Topics covered
- immersive storytelling
- world-building
- creative collaboration
- audience agency
- narrative design
Keywords
- immersive experiences
- storytelling
- Disney
- Star Wars
- narrative
- creative process
- audience engagement
Mentioned in this episode
Organizations: Disney World
Books & works: Star Wars: Galactic Starcruiser
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