What is the Evolving Role of Video and Trusted Creator Voices?
About this episode
This episode discusses how YouTube creators are reshaping brand-audience connections through trusted communities and video content.
As brands compete for attention, creators are building something more powerful: trusted communities. In this Cannes Lions special, Jane Ostler is joined by Anne Marie Nelson-Bogle from Google to explain why YouTube creators are reshaping how brands connect with audiences. From the role of trust in driving purchase decisions to the impact of pairing creator and brand content, this episode explores how video and creators are redefining the marketing funnel. Hosted on Acast. See acast.com/privacy for more information.
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- How Does Streaming Video Drive Cultural Strategy for Brands?
- Crossing the Rubicon: Can AI Make Brands Stronger Without Killing Creativity?
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