Future Proof
by Kantar & Saïd Business School, Oxford University
Is this your podcast?Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Estimated from 10 chart positions in 10 markets.
By chart position
- 🇧🇷BR · Marketing#1311K to 10K
- 🇳🇱NL · Marketing#1441K to 10K
- 🇯🇵JP · Marketing#1971K to 10K
- 🇵🇪PE · Marketing#4410K to 30K
- 🇭🇰HK · Marketing#673K to 10K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
11K to 46K🎙 ~2x weekly·219 episodes·Last published today - Monthly Reach
Unique listeners across all episodes (30 days)
21K to 92K🇵🇪33%🇧🇷11%🇳🇱11%+7 more - Active Followers
Loyal subscribers who consistently listen
6.3K to 28K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 24 epsHosts
Recent guests
Recent episodes
What Can Marketers Learn from TikTok's Growth Engine?
Sep 2, 2026
Unknown duration
Tentacles of Excellence: Why is Managing Customer Experience Even More Important for Brands Today?
Aug 26, 2026
Unknown duration
The Goodness of Milk: How Arla Foods use Intelligence to Spark Innovation and Find Growth
Aug 12, 2026
Unknown duration
Could Context Replace Identity in Marketing?
Jul 22, 2026
Unknown duration
How Does Streaming Video Drive Cultural Strategy for Brands?
Jul 1, 2026
16m 06s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 9/2/26 | What Can Marketers Learn from TikTok's Growth Engine? | In this Cannes special episode of Future Proof, Jane Ostler speaks with Dina Liu, Global Head of Brand Product Marketing at TikTok, about how AI is reshaping brand discovery and growth. From creator-led marketing and AI-powered content recommendations to the challenge of building salience in a fragmented media landscape, Dina shares how TikTok is helping brands stay relevant in an increasingly automated world. Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 8/26/26 | Tentacles of Excellence: Why is Managing Customer Experience Even More Important for Brands Today? | In this Cannes special episode, Jane Ostler talks with Charlotte Snelgrove from Octopus Energy (winner of the Blueprint for Brand Growth Experience Award 2026) and Peter Aitken from Kantar about the connection between customer experience and brand growth. From building a culture of agility to staying close to customer needs in an increasingly AI-driven world, they share practical lessons for businesses looking to create meaningful and different experiences. Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 8/12/26 | The Goodness of Milk: How Arla Foods use Intelligence to Spark Innovation and Find Growth | In this Cannes special episode of Future Proof, Dr Nicki Morley sits down with Michael Swaisland, Vice President of Consumer Intelligence and Marketing Transformation at Arla Foods, to discuss how curiosity, consumer understanding and AI can work together to drive innovation. They explore turning insights into action, identifying the right growth opportunities, and why human judgement remains essential in a world increasingly shaped by AI. Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 7/22/26 | Could Context Replace Identity in Marketing? | In this Cannes special episode of the Future Proof podcast, Duncan Southgate sits down with Mike Villalobos of Seedtag to explore how context drives media effectiveness. Together, they discuss the move from cookie-based targeting to contextual understanding, why interest, intent and emotion are becoming critical marketing signals, and how advances in AI could help brands better understand culture, content and consumer behaviour without relying on personal data. Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 7/1/26 | streaming videocultural strategy+4 | John Campbell | Disney AdvertisingWaitrose+3 | — | streamingvideo+6 | — | 16m 06s | ||
| 6/25/26 | AI in marketingbrand building+3 | Rankin Carroll | MarsKantar+1 | — | AIbrands+5 | — | 21m 49s | ||
| 6/24/26 | video marketingtrusted communities+3 | Anne Marie Nelson-Bogle | GoogleYouTube | — | videocreators+5 | — | 11m 41s | ||
| 5/21/26 | AIbrand leadership+4 | Esi Eggleston Bracey | KantarSaïd Business School, Oxford University+2 | — | Kantar BrandZmarketing+4 | — | 29m 02s | ||
| 5/21/26 | AIbrand strategy+3 | Michael Manske | PolestarKantar+1 | — | Kantar BrandZAI+3 | — | 24m 51s | ||
| 5/21/26 | AIbrand strategy+4 | Jonathan Adashek | IBMKantar BrandZ+2 | — | Kantar BrandZAI+4 | — | 24m 51s | ||
| 5/21/26 | AIbrand strategy+4 | Drew Panayiotou | Keurig Dr PepperKantar BrandZ+2 | Oxford | Kantar BrandZDrew Panayiotou+4 | — | 26m 17s | ||
| 5/21/26 | AIbrand strategy+3 | Asmita Dubey | KantarL'Oréal+2 | — | Kantar BrandZL'Oréal+5 | — | 31m 10s | ||
| 5/21/26 | AIbrand strategy+3 | Mark Weinstein | HiltonKantar+1 | — | Kantar BrandZAI+3 | — | 26m 25s | ||
| 5/21/26 | AIbrand strategy+3 | Brett Hannath | IntelKantar BrandZ+2 | — | Kantar BrandZAI+3 | — | 34m 40s | ||
| 5/21/26 | AIbrand strategy+3 | Don McGuire | Qualcomm IncorporatedKantar BrandZ+2 | — | Kantar BrandZQualcomm+4 | — | 35m 34s | ||
| 5/20/26 | brand transformationgrowth strategies+4 | Annabelle Cordelli | Virgin AtlanticKantar+3 | — | Virgin Atlanticbrand platform+7 | — | 33m 25s | ||
| 5/13/26 | AI and brandingbrand discovery+4 | — | KantarSaïd Business School, Oxford University+1 | — | LLMsbrand equity+4 | — | 31m 33s | ||
| 4/29/26 | luxury brandingheritage brands+4 | Kristy Keyte | PenfoldsKantar+1 | — | luxury brandheritage brand+5 | — | 20m 11s | ||
| 4/1/26 | innovationconsumer behavior+3 | Richard Shotton | KantarHacking the Human Mind | — | innovationconsumer experience+5 | — | 29m 58s | ||
| 3/23/26 | AIinnovation+3 | Dr Nicki MorleyDr Angad Chowdhry | KantarQuilt.AI+2 | — | AIinnovation+5 | — | 43m 27s | ||
| 3/4/26 | innovationAI+3 | Nicki MorleyRoss Farquhar | KantarLittle Moons+2 | — | innovationAI+3 | — | 27m 59s | ||
| 2/25/26 | beverage marketingshopper behavior+4 | Sian DaviesJauneen Tarin | DiageoKantar+1 | — | shopper marketingbeverage industry+3 | — | 20m 48s | ||
| 2/4/26 | travelemotion+4 | Ben Harrel | Booking.comKantar+1 | — | Booking.comtravel+5 | — | 17m 00s | ||
| 1/22/26 | marketing effectivenessbusiness growth+4 | Biren Kalaria | KantarGoogle UK+1 | — | marketing effectivenessbusiness growth+5 | — | 34m 46s | ||
| 1/14/26 | AI in marketingneuroscience+3 | Deepak VarmaAllison Howitt | KantarReckitt+2 | — | AI analyticsneuroscience techniques+3 | — | 37m 25s | ||
Showing 25 of 237
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Chart history for Future Proof
Peaked at #44 in PE, currently #44 in PE.
| Market | Genre | Peak | Current | Trend |
|---|---|---|---|---|
| PE | — | #44 | #44 | — |
| HK | — | #67 | #67 | — |
| HU | — | #83 | #83 | — |
| Brazil | — | #131 | #131 | — |
| Norway | — | #135 | #135 | — |
| Netherlands | — | #144 | #144 | — |
| GR | — | #163 | #163 | — |
| CZ | — | #197 | #197 | — |
| Japan | — | #197 | #197 | — |
| KE | — | #200 | #200 | — |
Chart Positions
10 placements across 10 markets.
Chart Positions
10 placements across 10 markets.